About Earthly

Earthly Co.® is a Vancouver-based, female-founded sustainable household consumer goods brand on a mission to make sustainable living easy and fun. We bring a design-forward approach to a category that has traditionally been overlooked, creating products made from better materials that are highly functional and super cute. Our lineup includes notpaper™ towels, the Scrubby Sponge™, accessories and bundles.

We sell through two established channels — wholesale and direct-to-consumer (Shopify and Amazon) — and are actively developing additional channel opportunities, including corporate gifting, hospitality, and retail collaborations.

Wholesale is our primary growth channel, spanning national retail, regional and independent home and lifestyle retailers, and grocery, across Canada and the United States.

Position Overview

Earthly Co.® is seeking a sales leader to build and own our wholesale sales function. This role will manage the direct sales pipeline, oversee our network of independent sales representatives, lead expansion into the U.S. market, and build out a sales team over time.

This is a leadership role with significant scope for the right candidate: you will help define the structure of the sales organization, set process, and make hiring decisions as the team grows.

Why This Role Is Different

We’re reimagining a household and cleaning essentials category that has been overlooked and boring for too long, bringing thoughtful design and accessible pricing to everyday products. You’ll work directly with the Founder & CEO to shape and grow this new approach to the category, make the sales function your own and grow with the business.

How We Work

- Think Like an Owner:



Take initiative and make thoughtful decisions.
- Build Systems: Create repeatable processes that scale.
- Learn Constantly: Stay curious and keep learning.
- Experiment: Test, measure and improve.
- Work With AI: AI is a big part of how we operate. Use it in everyday research, sales planning, reporting and workflows.
- Build Partnerships: Treat everyone we do business with as a partner and collaborator; build trust and shared success.
- Put People First: We’re human beings first. Listen with empathy, communicate with care and consider the human impact of decisions.

Key Responsibilities

Direct Wholesale Sales

- Own the direct wholesale pipeline: prospecting, pitching, negotiating, and closing new accounts across Canada and the United States.
- Build and maintain account-level growth plans for key retail partners, including assortment expansion, seasonal programs, promotional planning, and program economics.
- Manage the annual account planning cycle with major retail partners, including line reviews, order forecasting, and co-op marketing negotiations.
- Own the growth of our smaller wholesale channel, including customers ordering through our website. Work with marketing and operations to support onboarding, a clear ordering experience and repeat business.

Sales Representative Network Management





- Manage a network of independent sales representatives and rep groups operating on a commission basis. Set territory and account coverage, define performance expectations, and establish reporting cadence.
- Recruit current representative groups to fill coverage gaps, with a particular focus on the United States.
- Lead rep-group onboarding, product and sales training, and regular meetings. Work with marketing to ensure representatives have current product information, sales materials and launch support, and follow through on the support they need to succeed.
- Travel at least once per quarter to visit key accounts or meet with and train sales representative groups.
- Hold representatives accountable to pipeline and revenue targets, and make recommendations on the composition of the network as needed.

U.S. Market Expansion

- Lead the build-out of the U.S. wholesale channel from an early stage. This includes cross-border logistics, landed cost and duties, retailer compliance requirements, and the operational differences between the Canadian and U.S. markets.

Channel Strategy

- Partner with the founding team on customer tiering and pricing architecture across direct-to-consumer, wholesale, house and corporate accounts, and negotiated contract customers.
- Evaluate distributor and channel partnership opportunities on a case-by-case basis, with a preference for narrow, non-exclusive arrangements that extend reach into segments not currently served directly.
- Support the development of the corporate gifting and retail collaboration pipeline alongside core wholesale activity.
- Explore hospitality opportunities where they fit our products and

📌 Sales Director (Vancouver)
🏢 Earthly
📍 Vancouver