Content and Communications Specialist### Content and Communications SpecialistApply: This position is eligible for a hybrid work arrangement, however, may be subject to change due to operational requirements.: UBC Vancouver Campus
- Vancouver, BC, Canada: Full time: Posted Today: JR26368## Job TitleContent and Communications Specialist### ## Job CategoryM&P;
- AAPS## Job ProfileAAPS Salaried
- Marketing and Sales, Level B### ## Job Family GroupStaff
- Non Union### ## DepartmentContent Strategy | Recruitment and Marketing Support | International Student Initiative### ## Compensation Range$7,158.42
- $10,292.25 CAD MonthlyThe Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.Job End DateOngoing### ## Posting End DateNovember 4, 2026Note: Applications will be accepted until 11:59 PM on the Posting End Date.
Please submit both a cover letter and a resume as part of your application.
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Description
The Content and Communications Specialist supports UBC’s undergraduate recruitment process by cultivating prospective student engagement through email and messaging campaigns,



by identifying audience segments for nurturing, and by planning customer (student) journeys in UBC’s Customer Relationship Manager (CRM) system. The Content and Communications Specialist is responsible for developing and optimizing CRM campaigns in order to increase participation and engagement rates among prospective undergraduate student with UBC. The role assists in the development and implementation of recent email marketing initiatives, and ensures these are repeatable, scalable, and extensible across other marketing channels (such as SMS) as technologies emerge. The role also prepares reports on all campaign activities. The Content and Communications Specialist will bring knowledge of best practices to the work, continually improving and optimizing campaigns, as well as developing strategies for segmentation and personalization. Key to this role is delivering timely and relevant content to students throughout the recruitment lifecycle from prospect, applicant, to UBC student. The role is integral to the achievement of the University’s undergraduate enrolment objectives for UBC’s Vancouver and Okanagan campuses.Organizational StatusReports to the Manager, UX and Content Strategy, and works within an integrated, cross-channel digital team. Works closely and collaboratively with the Manager, International Student Recruitment Technologies.



Close consultation and collaboration with the international and domestic recruitment teams, as well as other key UBC stakeholders is critical to success of this position.Work PerformedMarketing Automation and Email Campaign Planning, Coordination, and Implementation
* Plays a key role in the creation of the overall strategic email marketing and communications plan, shaping the content and campaign calendar within the cross-channel, integrated approach of the Recruitment Marketing and Prospective Student Engagement team.
* Balances the creation and optimization of multiple campaigns at once.
* Uses effective stakeholder management and consensus-building skills to set campaign goals and objectives among competing internal priorities. Liaises with internal stakeholders to achieve reachable targets, and to measure and report on target and goal success.
* Uses best practices to drive student engagement with email and other marketing channel campaigns, recruitment events, and other touchpoints available to our audience.
* Creates scalable processes that ensure best practices in campaign set-up, conversion, lead generation and nurture, engagement monitoring, and data reporting.
* Takes on an advocacy role for best practices, for a student-centred approach to email/SMS marketing and communications, for adherence to brand, and for a consistent and unified approach to messaging.
* Develops and implements comprehensive nurture-campaign plans for emails, e-newsletters and SMS channels. Pilots new approaches and tactics to ensure the recruitment teams are supported by continually improving campaigns and email communications.
* Schedules, coordinates, and executes all email campaigns (including lifecycle trigger programs, promotional campaign

📌 Content and Communications Specialist (Vancouver)
🏢 University of British Columbia
📍 Vancouver