Shape Dropbox’s lifecycle strategy through customer segmentation and experimentation while leading a global marketing organization. This senior leadership role owns measurable growth programs.

As Senior Manager of Lifecycle Marketing, you will direct onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead lifecycle marketers, set the roadmap, prioritize investment, and establish measurement. The work connects Product Growth, Product Marketing, Data Science, Marketing Operations, and other marketing teams.

Key Responsibilities:

- Own Dropbox’s lifecycle marketing strategy and roadmap
- Lead, coach, and develop lifecycle marketing team members
- Build programs using behavior, usage, triggers, and personalization
- Establish experimentation, holdouts, cohort analysis,



and revenue measurement
- Build scalable lifecycle marketing planning and governance

Requirements:

- 10+ years across lifecycle marketing, CRM, retention, or growth
- Significant experience hiring, coaching, and leading teams
- Experience improving adoption, retention, monetization, expansion, or revenue
- Deep segmentation, personalization, experimentation, and automation experience
- Technical fluency across CRM, data, orchestration, and measurement

Lead Dropbox lifecycle marketing with strategic judgment, technical fluency, experimentation, and customer-focused people leadership.

📌 Senior Lifecycle Marketing Director (Canada)
🏢 Content Creators
📍 Canada