Business: Photography, Videography, Printing & Digital Marketing Services

Job Overview

We are looking for a proactive, results-driven Marketing & Business Development Specialist to help grow our photography, videography, printing, and digital marketing services.

This role combines sales, lead generation, digital marketing, SEO, social media management, and client relationship management. The successful candidate will identify potential customers, reach out to businesses, convert leads into paying clients, and manage marketing campaigns for our own brands as well as external clients.

The ideal candidate understands how to generate business opportunities, build strong client relationships, and use digital marketing strategies to deliver measurable results. They should be comfortable with both acquiring new clients and managing ongoing marketing projects.

Key Responsibilities1. Sales & Business Development

- Identify and research potential customers, including small businesses, corporations, retailers, restaurants, real estate professionals, event organizers, and local organizations.
- Proactively reach out to prospective clients through cold calling, email outreach, LinkedIn, networking, and in-person visits.
- Generate qualified leads for photography, videography, promotional content, commercial printing, branded merchandise, and digital marketing services.
- Present service packages, prepare proposals and quotations, follow up with prospects, and convert leads into paying customers.
- Build and maintain a sales pipeline, track opportunities, and consistently work toward monthly sales targets.
- Develop long-term relationships with existing clients to encourage repeat business, referrals, and additional service sales.
- Identify opportunities to cross-sell printing, video production, photography, SEO, and social media services.

2. Digital Marketing & SEO

- Develop and execute digital marketing strategies to increase brand awareness, website traffic, qualified leads, and sales.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Optimize website content, page titles, meta descriptions, headings, internal links, and service pages.
- Manage local SEO, Google Business Profiles, and local search visibility.
- Monitor website performance, keyword rankings, traffic, and lead conversions using tools such as Google Analytics 4 and Google Search Console.
- Identify opportunities to improve website conversion rates and organic search performance.
- Research competitors, market trends, and customer acquisition opportunities.

3. Social Media Management

- Plan, create, schedule,



and publish engaging content across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
- Develop monthly social media calendars for our businesses and external clients.
- Write captions, create promotional posts, coordinate reels and short-form videos, and develop campaign ideas.
- Manage social media engagement, respond to inquiries, and convert incoming messages into business opportunities.
- Coordinate with the creative and production teams to develop marketing content, promotional videos, and campaign assets.
- Track engagement, audience growth, inquiries, and conversions to improve campaign performance.

4. Marketing Agency & Client Account Management

- Manage digital marketing activities for clients who outsource their marketing requirements to us.
- Understand each client's business goals and develop customized marketing strategies.
- Manage client onboarding, marketing briefs, campaign schedules, deliverables, and ongoing communication.
- Coordinate SEO, social media, content creation, paid advertising, and reporting activities as required.
- Prepare monthly performance reports highlighting key metrics, campaign results, and recommendations.
- Maintain strong client relationships, identify opportunities to expand service packages, and support client retention.
- Ensure campaigns and deliverables are completed on time and meet agreed quality standards.

5. Marketing Strategy & Reporting

- Develop monthly marketing plans aligned with sales and revenue goals.
- Track leads, outreach activity, conversion rates, customer acquisition, and campaign performance.
- Use a CRM or lead-tracking system to maintain accurate customer records and follow-up schedules.
- Recommend new service packages, promotional offers, partnerships, and customer acquisition strategies.
- Regularly evaluate marketing results and adjust strategies based on performance.

Qualifications & Skills

- Experience in marketing, business development, sales, digital marketing, or a related field.
- Demonstrated ability to generate leads, conduct outreach, and convert prospects into customers.
- Working knowledge of SEO, keyword research, website optimization, and local SEO.
- Experience managing social media accounts and creating content calendars.




- Robust written and verbal communication skills.
- Ability to prepare proposals, quotations, presentations, and client reports.
- Familiarity with Google Analytics 4, Google Search Console, Google Business Profile, Meta Business Suite, and CRM tools.
- Understanding of digital advertising platforms such as Meta Ads and Google Ads is an asset.
- Strong organizational skills and the ability to manage multiple client accounts and deadlines.
- Self-motivated, commercially minded, and comfortable working toward measurable targets.

Preferred Experience

- Experience working in a marketing agency or managing marketing for multiple clients.
- Experience selling creative services, including photography, videography, graphic design, printing, or branded merchandise.
- Experience with B2B sales, cold outreach, email marketing, and local business development.
- Basic graphic design, copywriting, video editing, or content production skills.
- Knowledge of the Calgary and Chestermere business markets is an asset.

Performance Expectations

Success in this role will be measured by:

- Number of qualified leads generated.
- Number of new clients acquired and deals closed.
- Sales revenue generated from marketing and business development activities.
- Growth in website traffic, organic search visibility, and qualified inquiries.
- Social media engagement and performance against campaign objectives.
- Client satisfaction, retention, and repeat business.
- Timely execution of marketing campaigns and delivery of client reports.

What We Offer

- An opportunity to work across creative production, printing, and digital marketing.
- Exposure to a diverse portfolio of businesses and industries.
- The opportunity to build and manage client relationships while contributing directly to business growth.
- A collaborative, entrepreneurial work environment with room to grow as the business expands.
- A percentage of Bonus on Sales.

How to Apply

Please submit your resume along with a brief description of your marketing and sales experience. Candidates are encouraged to include examples of successful lead-generation campaigns, SEO improvements, social media accounts managed, or sales results achieved.

Pay: $18.00-$20.00 per hour

Expected hours: 24.0 – 30.0 per week

Benefits:

- Casual dress
- Flexible schedule
- On-site parking

Ability to commute/relocate:

- Chestermere, AB: reliably commute or plan to relocate before starting work (required)

Education:

- Bachelor's Degree (preferred)

Experience:

- Marketing, Sales, Social Media, Business Development: 1 year (required)

Work Location: In person

📌 Marketing & Business Development Specialist (Chestermere)
🏢 Agra Films
📍 Chestermere