COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.
We’re committed to living up to the values in our name. “Salt of The Earth” means we value cooperative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW

As a Managing Director, Media, you will lead Salt’s media practice by driving strategic excellence, operational performance, and commercial growth across a portfolio of clients and media investments. You are responsible for shaping media strategy, guiding investment decisions, and ensuring best-in-class planning, buying, measurement, and optimization across all channels.

You oversee multidisciplinary teams, foster senior client relationships,



and champion innovation in media technology, audience strategy, and performance marketing. As a senior agency leader, you balance long-term vision with hands‑on leadership—stepping in to solve complex business challenges, elevate client outcomes, and create scalable systems that drive growth.

This role is about building a high-performing media practice that delivers measurable business impact. You will be accountable for portfolio performance, media investment stewardship, team development, operational excellence, and expanding Salt’s media capabilities in a rapidly evolving landscape

CORE RESPONSIBILITIES

- Lead integrated, full-funnel media strategies across a portfolio of clients, ensuring alignment with business objectives, customer journeys, and brand goals.
- Establish strategic planning frameworks and media approaches that drive consistency, innovation, and measurable outcomes across teams.
- Guide senior media leaders in developing channel strategies, investment allocations, and audience approaches that maximize effectiveness and efficiency.
- Partner with Strategy, Creative, Digital, and

📌 Managing Director, Media Strategy (Toronto)
🏢 SALT XC
📍 Toronto