An established equipment dealership is seeking an energetic, customer-focused Parts Advisor to support its growing customer base.

This customer-facing role helps customers maximize equipment uptime through knowledgeable parts support, maintenance recommendations, and proactive outreach. The successful candidate will combine strong customer service skills with a sales mindset, building relationships with equipment owners, contractors, municipalities, and businesses.

You will work closely with Parts, Service, Rental, and Sales teams to deliver an exceptional customer experience while contributing to the growth of the parts and service business.

Key Responsibilities

Customer Service & Parts Sales

- Assist customers in person, over the phone, and by email with parts inquiries and equipment support needs.
- Identify customer requirements and recommend appropriate parts, accessories, attachments, and maintenance solutions.
- Prepare accurate quotes and process customer orders efficiently.
- Clearly communicate pricing, availability, lead times, and order status updates.
- Develop strong customer relationships through professional, responsive service.
- Educate customers on preventative maintenance programs, service intervals, and equipment care best practices.

Business Development & Customer Outreach

- Conduct outbound customer calls to promote service programs, seasonal maintenance offers, inspections, and parts specials.
- Reconnect with inactive customers and identify opportunities to earn additional business.
- Follow up on quotes, open opportunities, backorders,



and service recommendations.
- Support customer retention initiatives and equipment lifecycle planning discussions.
- Work closely with Sales and Service teams to identify upsell and cross-sell opportunities.
- Promote aftermarket products, maintenance packages, and value-added solutions.

Parts Operations & Inventory Support

- Source and fulfill parts orders for retail, wholesale, and internal service customers.
- Receive, verify, stock, and organize incoming inventory.
- Maintain inventory accuracy through cycle counts and inventory control procedures.
- Process returns, warranty parts, and vendor credits.
- Monitor stock levels and communicate replenishment requirements.
- Maintain a clean, organized, and skilled parts department.

Team Collaboration

- Work closely with technicians, service advisors, rental personnel, and sales representatives to support customer needs.
- Participate in dealership promotions, customer appreciation events, trade shows, and community initiatives.
- Contribute to a positive, team-oriented culture focused on customer success and continuous improvement.

What We’re Looking For...

- Exceptional customer service and relationship-building skills.




- A sales-oriented mindset with confidence recommending products and solutions.
- Strong communication, organization, and follow-through.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience in heavy equipment, construction equipment, automotive, agriculture, powersports, industrial, or dealership environments is an asset.
- Comfort using dealership software, inventory systems, CRM tools, and Microsoft Office.
- Technical curiosity and a willingness to learn equipment applications and product lines.
- Valid G-Class driver’s licence.
- Ability to lift up to 50 lbs when required.

Why Join the Team?

This opportunity is ideal for someone who enjoys helping customers, building relationships, generating sales opportunities, and contributing to a collaborative, customer-focused equipment dealership.

Interested candidates are encouraged to apply. The employer’s identity will be shared with candidates as the recruitment process progresses.

In accordance with the Ontario Human Right code and Accessibility for Ontarians with Disability Act, 2005 (AODA), we are committed to meeting the needs of people with disabilities and will do so by preventing and removing barriers to accessibility in all parts of the hiring process. Reasonable accommodations will be provided when raised with the hiring manager.

We thank all candidates who apply, however, only those selected for an interview will be contacted.

Pay: $22.00-$29.00 per hour

Work Location: In person

📌 Parts Advisor (Brantford)
🏢 Leading
📍 Brantford