24 Oct
|
HighlightTA
|
London
24 Oct
HighlightTA
London
Every bite has a story. We need someone to tell ours.
Somewhere right now, a chicken breast is moving down a processing line at hundreds of feet per minute. Before it reaches a dinner plate, PPO’s technology has already checked it for foreign materials, measured it and judged its quality, in milliseconds. Most people never think about how their food gets from farm to fork. In this role you’ll think about it every day, and you’ll make other people care too. We’re looking for a Marketing Manager who will be the voice and face of PPO, to our customers, to our industry and to our own team. If you love a positive story, get curious about how things are made, and can’t resist trying the newest AI tool to see what it can do, keep reading.
Location: Remote, Ontario - with occasional visits to the Waterloo office. Reports to: Chief Customer Officer, working closely with the CEO and VP Sales
About P&P; Optica (PPO)
PPO combines advanced hardware, software and very large datasets to make the food we eat safer and better. Our inspection systems help food processors catch problems that the human eye, and older technologies, miss. To date, our systems have inspected more than 8 billion pounds of product in meat plants across Canada, the US, Europe and Australia. We’re scaling quickly,
and proud to be part of Waterloo’s tech community. Our team is smart, diverse, respectful and caring, and there’s room to grow in every part of the company.
What you’ll own
This is a hands‑on leadership role. You’ll set the direction, do a lot of the work yourself, and lead the people who help us turn attention into pipeline.
Tell PPO’s story
- Shape how PPO talks about itself, alongside the CEO, Chief Customer Officer and VP Sales, and make sure that story shows up consistently everywhere we go to market.
- Translate complex technology into stories that plant managers and executives actually want to hear: customer wins, the people behind the line, and the science of food quality.
- Create and publish content that earns attention: website pages, blogs, case studies, videos, sales decks, brochures and social posts.
- Own our social channels (LinkedIn, YouTube, X, Facebook, Google Business Profile), including producing short‑form video.
Build the pipeline
- Along with Sales Operations, manage our Business Development program, setting campaigns, targets, playbooks and cadences that turn marketing interest into qualified meetings for Sales.
- Plan and run
📌 Marketing Manager (London)
🏢 HighlightTA
📍 London