The Marketing Writer is responsible for the words behind BUMPs brand and the campaigns we run for our customers across everything from short-form promotional messaging to long-form content and sales materials. This role sets the tone for each campaign and makes sure it holds up wherever an audience encounters it working shoulder to shoulder with designers and paid media so the writing the visuals and the media buy tell the same story. Its a fit for a writer who can move between brand voices and formats quickly and who understands how marketing decisions are made.
Responsibilities
- Write ad copy email and SMS and organic social for partners and for BUMP
- Draft web copy for partner sites and our own plus copy that lives inside graphics and creative assets
- Produce one-pagers reports blogs and sales/marketing collateral
- Develop the voice and key messaging for a campaign and keep it consistent across every channel
- Partner with designers and paid media to align copy with the creative and the media plan
- Adapt tone by audience and partner
Qualifications :
Mandatory Qualifications
- Legally eligible to work in Canada
- Fluent in English (speak read write)
- Ability to travel as required (approx. 1 week/year)
Minimum Qualifications
- Post-secondary education in marketing communications journalism English or a related field
- 2 years of professional writing experience in an agency in-house marketing team or brand environment
- A portfolio showing range across short-form promotional copy and longer-form content
- Working knowledge of:
- How marketing campaigns are planned funded and measured
- Brand voice development and messaging frameworks
- Email and SMS marketing conventions and strategy
- Organic and paid social platform formats and character limits
- SEO fundamentals and writing for the web
- Editorial standards self-editing and proofing
- Experience writing from a creative brief and taking direction from designers media planners and clients
- Ability to manage several deadlines at once and work in a shared project management tool
Preferred Qualifications
- Fluent in French (speak read write)
- 4 years of writing experience including work for external clients or partners
- Experience in qualified sports charitable fundraising or lottery and gaming
- Experience writing for regulated or compliance-sensitive marketing
- Copywriting experience for paid media including testing subject lines headlines and ad variants
- Comfort reading campaign performance data and using it to sharpen the next round of copy
- Hands-on experience with a CMS or email platform (Webflow Shopify WordPress Klaviyo or similar)
- Hands-on experience with web design graphic design or paid social (Meta) campaign management
Additional Information :
Equal Opportunity Statement
Our organization is committed to employment equity and diversity in the workplace. We actively encourage applications from women Indigenous Peoples persons with disabilities members of visible minorities and LGBTQ2 individuals.
We are dedicated to removing barriers and fostering an inclusive workplace that reflects society and we are committed to providing an accessible and inclusive recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
If you require accommodation at any stage of the hiring process please contact us at so that appropriate arrangements can be made.
AI Use in Recruitment Statement
As part of our commitment to transparency and fairness in hiring we disclose that artificial intelligence (AI) tools may be used at certain stages of our recruitment process. These tools assist in tasks such as resume screening candidate matching and interview scheduling. All AI-assisted decisions are subject to human oversight to ensure fairness accuracy and compliance with applicable laws.
We are committed to the responsible transparent and accountable use of AI in alignment with Ontarios Responsible Use of Artificial Intelligence Directive and the requirements under the Working for Workers Four Act. This includes taking steps to mitigate bias protect candidate privacy and ensure that AI does not unfairly influence hiring outcomes.
If you have questions or concerns about how AI is used in our hiring process please contact us at .
Remote Work :
No
Employment Type :
Full-time
📌 Marketing Writer (Ottawa)
🏢 Canadian Bank Note Company
📍 Ottawa
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