About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.

About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.

Mira’s breakthrough innovation was creating the market’s only FDA-compliant at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful — so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition.

We are committed to improving real health outcomes through personalized insights, cutting-edge technology, and science-backed data — turning hormone information into practical guidance for everyday wellbeing.

About The Position

We are looking for a Head of Amazon to take full ownership of Mira's Amazon business and significantly accelerate profitable growth across the US, Canada, and UK.

This is a commercial leadership role with end-to-end accountability for the Amazon channel, including revenue, P&L;, advertising, conversion, customer experience, operations, and product assortment.

You will own the Amazon strategy, build and execute the commercial growth plan, manage the channel's financial performance, and lead the team responsible for day-to-day execution.

This is a hands-on leadership role.

Initially,



you will personally manage Amazon advertising, including Sponsored Ads and DSP, while overseeing the Amazon Marketing/CRO and Operations functions. As the business scales, you will build out the team, including hiring and managing a dedicated Amazon Advertising Manager.

You will have the authority to set channel priorities, manage approved budgets, coordinate resources, and make commercial decisions within agreed financial and brand guidelines.

You will work closely with Growth, Logistic, Product, Customer Experience, and central Operations to ensure that Amazon operates as a high-performing, profitable business within Mira's broader omnichannel strategy.

If you are excited about building and owning a fast-growing Amazon business while making a meaningful impact on women's health, we would love to hear from you.

Responsibilities 1. Own the Amazon business and P&L;

- Take end-to-end accountability for Amazon revenue, growth, contribution margin, and profitability across the US, Canada, and UK.
- Build and own the annual and quarterly Amazon business plans, including revenue forecasts, advertising budgets, promotional investments, and profitability targets.
- Manage channel economics, including advertising spend, Amazon fees, fulfillment costs, returns, discounts, and contribution margin.




- Identify the biggest growth opportunities and profitability constraints, prioritize investments, and make data-driven commercial decisions.
- Establish clear channel KPIs, reporting, and performance reviews, with accountability for results.

Build and execute the Amazon growth strategy

- Develop and execute a comprehensive Amazon growth roadmap across advertising, conversion, organic visibility, customer experience, operations, and product assortment.
- Identify opportunities to grow current-customer acquisition, kit sales, repeat purchases, and market share.
- Balance short-term revenue growth with sustainable profitability and long-term organic performance.
- Build and manage the promotional calendar, product launches, and market-specific growth initiatives.
- Coordinate Amazon's commercial strategy with Mira's DTC business to ensure alignment on positioning, pricing, promotions, and customer experience.

Personally manage Amazon advertising initially

- Take direct ownership of Amazon advertising strategy and hands-on execution, including Sponsored Products, Sponsored Brands, Sponsored Display where available, and DSP.
- Independently audit, restructure, and optimize existing campaigns, taking advertising management fully in-house.
- Manage targeting, bids, budgets, keyword strategy, exclusions, campaign structure, and creative testing.
- Optimize advertising investments based on incremental growth, TACoS, customer acquisition efficiency, and contribution margin — not ROAS alone.
- Develop a scalable advertising approach and, as the business grows, hire and manage a dedicated Amazon Advertising Manager.

Own Amazon conversion, content, and merchandising

📌 Head of Amazon Channel (Canada)
🏢 MIRA
📍 Canada