The Director, Marketing Expenses
- GWAM Segment is a senior finance leader responsible for providing strategic financial leadership, advisory, and oversight across the GWAM Marketing Segment. This role leads the FP&A; function supporting GWAM's major business units, acting as the primary finance business partner to GWAM Business Unit leadership teams. The role is focused on enabling superior financial performance, forecast predictability, expense discipline, and decision support while helping business leaders balance growth, productivity, investment priorities, and affordability objectives. The successful candidate will build strong partnerships across the GWAM Segment, leveraging data-driven insights to influence strategic decisions, optimize expenses, and support enterprise transformation initiatives. Lead the end-to-end expense FP&A; agenda for the Marketing Function in GWAM Segment, including forecasting, planning, risks and opportunities, management reporting, and executive presentations. Serve as the primary finance business partner to GWAM Business Unit leaders across Retail, Retirement, Institutional, and Shared Services. Improve forecast accuracy, transparency, and predictability through solid financial analysis, business engagement, and disciplined planning processes. Partner with Business Unit leadership teams to identify productivity opportunities, optimize expense performance, and support achievement of financial targets. Provide financial oversight and challenge across Marketing Function in GWAM Segment operating expenses, ensuring alignment with strategic objectives and affordability targets. Lead expense reviews, variance analysis, and root-cause assessments to identify emerging risks and opportunities. Ensure expenditures are managed in accordance with enterprise financial policies,



governance standards, and control requirements. Deliver timely and actionable insights to support business performance discussions and leadership decision-making. Process Excellence, Automation & Transformation (≈15%) Improve the efficiency, scalability, and effectiveness of planning, forecasting, and management reporting processes. Leverage data, tools, and self-service reporting capabilities to provide enhanced business insights and decision support. Support broader Finance Transformation initiatives and implement best practices to modernize FP&A; capabilities. Act as a trusted advisor to senior Finance leaders on expense management strategies, forecasting methodologies, and performance improvement opportunities. Foster collaboration across Segment Finance, Corporate Functions, and Enterprise FP&A; teams to drive aligned outcomes and insights. Experience supporting large business units, segments, or P&L; organizations within financial services or similarly complex environments. Proven ability to influence senior leaders and drive business decisions through financial insights and trusted advisory relationships. Demonstrated experience leading forecasting, planning, expense management, and performance reporting processes. Strong track record of driving process improvement, transformation, and operational excellence initiatives. Undergraduate degree in Finance, Accounting, Economics, Business,



or a related field. CPA, CFA, MBA, or equivalent professional designation preferred. Strategic mindset with the ability to connect financial performance, business strategy, growth objectives, and expense management. Exceptional relationship-building and influencing skills, with the ability to partner effectively with senior executives and business leaders. Strong commercial acumen and ability to translate complex financial data into actionable business insights. Proven ability to balance long-term strategic priorities with short-term operational execution. Advanced analytical and problem-solving skills with a passion for continuous improvement and modern FP&A; practices. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. 125,100.00 CAD
- $175,100.00 CAD El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. We use data and analytics technologies, such as artificial intelligence

📌 Responsable Marketing Eu (Canada)
🏢 Manulife
📍 Canada