Position Objective:

The Public Relations specialist in the Public Relations department of Porsche Cars Canada, Ltd. will provide administrative and operational support to the Spokesperson with the objective of strengthening the Porsche media image and brand representation in Canada.

Primary Responsibilities:

- Assist with coordination of Porsche AG and regional media events as well as projects (media travel bookings, populating information in event portal)
- Coordinate and support special media programs (AJAC Test Fest, Auto Shows, etc.) as required
- Field media requests in Spokesperson’s absence
- Ensure press release and assets dissemination to Canadian media as well as updates on Media site/ Newsroom
- Distribute additional press information and material, such as press releases, media kits
- Monitor clipping reports for relevant Canadian news
- Support Spokesperson with day-to-day administrative duties (e.g. invoice processing and tracking, PO generation, BVA reconciliation, RFP process, integrity/charity checks as needed, etc.)
- Press vehicle tracking and logistics coordination including in-service/turn-in process facilitation as well as vehicle loan agreement administration with fleet vendor
- Fleet process facilitation and usage tracking (fulfillment and coverage following loan)
- Help manage PCL’s corporate communications in social media channels in close cooperation with Marketing and Porsche AG
- Create internal and external department presentations
- Assist with external communications planning such as CEO letter drafting

Qualifications:

Education:

- Bachelor’s degree in English, Communications, Journalism, Public Relations or a related discipline is required.
- Proficiency in French, German, or Cantonese/Mandarin is an asset.

Experience:

(Job and Industry)

- Minimum 2 years of PR, communication, journalistic, or event planning experience.
- Knowledge and experience with media relationships
- Knowledge and experience with writing, communications,



and event planning
- Knowledge and experience in automotive industry and products

Skills and Competencies:

- Excellent verbal, written communication and presentation skills. Writing skills are an asset.
- Solid interpersonal skills – adaptable, energetic, collaborative, detail-oriented, highly motivated. Strong team player who enjoys working in a multi-cultural environment
- Self-starter and very strong multi-tasker. Enjoys working in a lean organization with flat hierarchies
- Is ethical in all their dealings. Understands the importance of integrity and compliance (“zero tolerance”)
- Excellent command of Microsoft 365 applications, particularly Word, Outlook, PowerPoint, Excel, Teams, and SharePoint
- Familiar with media trends and usage and impact of current social media tools
- Will prioritize all activities based on value-add to the organization as well as PR Key Performance Indicators

Our Porsche excite! Standards:

Integrity: We are fair and honest. We operate within our Drift Circle and hold our self and others to the highest ethical standard.

Relationship: We anticipate needs and create personalized connections with our customers and each other.

Excitement: We go the extra “1%” to create memorable experiences.

Efficiency: We are entrepreneurial and run our business as if we own it.

Leadership: We are leaders. We influence and guide both others and ourselves.

The salary range for this position is $68,000 to $75,000 CAD, reflecting Porsche Cars Canada's commitment to pay transparency and equitable compensation practices.





Actual compensation will be determined based on several factors, including but not limited to relevant experience, education, skills, qualifications, internal equity, and market competitiveness. Compensation is reviewed periodically and may be adjusted in accordance with business needs and market conditions.

In addition to base salary, eligible employees may participate in annual bonus programs, subject to plan terms and company performance.

Porsche Cars Canada offers a comprehensive total rewards package, which may include:

- Paid time off
- Extended health, dental, and vision benefits
- Health Care Spending Account
- Employee Assistance Program (EAP)
- Life and disability coverage
- Group Registered Retirement Savings Plan (RRSP) with employer matching program
- Tuition assistance and professional development support
- Wellness initiatives and subsidized fitness programs
- Employee vehicle purchase and lease programs

Porsche Cars Canada is committed to fostering an inclusive, equitable, and respectful workplace where all employees and applicants are treated with dignity and respect. Employment-related decisions are based on business needs, job requirements, and individual qualifications.

Porsche Cars Canada provides equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, colour, ethnic or national origin, citizenship, ancestry, place of origin, religion or creed, age, sex, sexual orientation, gender identity or expression, family status, marital status, disability, genetic characteristics, record of offences, pregnancy, or any other characteristic protected under applicable human rights legislation.

Porsche Cars Canada is committed to providing reasonable accommodation throughout the recruitment and employment lifecycle in accordance with applicable human rights legislation. Applicants requiring accommodation are encouraged to advise Human Resources.

📌 PR Specialist (Toronto)
🏢 Porsche Cars Canada
📍 Toronto