We are looking for a Director of Marketing Technology to support client-facing delivery across customer engagement, loyalty, marketing automation, personalization, and digital activation initiatives.

This is a hands-on technical lead role, not an architecture position. You will work under the guidance of a VP / Enterprise Architect and lead day-to-day technical execution across a small pod while staying close to platform configuration, troubleshooting, QA, and delivery. The role is best suited for someone with strong hands-on experience across Salesforce and/or MarTech platforms who can both do the work and guide others doing the work.

What you will do

- Act as the hands-on technical lead within a client-facing MarTech solutioning pod.
- Lead platform configuration, implementation support, troubleshooting, QA, and delivery coordination across customer engagement platforms.
- Work across platforms such as Salesforce Data Cloud, Salesforce Loyalty Management, SFMC / Salesforce Engagement, Adobe Journey Optimizer, Braze, and related MarTech systems.
- Translate architecture direction from the VP / Enterprise Architect into detailed requirements, platform configurations, implementation plans, and delivery-ready documentation.
- Support segmentation, personalization, customer journeys, campaign logic, activation workflows, consent handling, and loyalty use cases.
- Use SQL where needed for data validation, campaign QA, count reconciliation, troubleshooting, and segmentation logic.
- Create and review user stories, acceptance criteria, data mappings, platform requirements, technical specifications, QA scenarios, and solution documentation.
- Coordinate day-to-day technical delivery across a small team or pod of 1-5 people.




- Triage implementation issues, identify root causes, document defects, and drive resolution with developers, QA, campaign teams, and platform specialists.
- Support campaign readiness and operational handoff through platform QA, data checks, integration testing, and validation activities.
- Identify delivery risks across data quality, segmentation logic, platform limitations, privacy, consent, integration complexity, and operational readiness.
- Participate in client workshops and onsite working sessions in Toronto 1-2 days per week.

Required qualifications

- 5+ years of experience in MarTech, Salesforce, CRM, marketing automation, loyalty, customer engagement platforms, or technical consulting.
- Hands-on experience implementing or supporting platforms such as Salesforce Data Cloud, Salesforce Marketing Cloud / Engagement, Salesforce Loyalty Management, Adobe Journey Optimizer, Braze, or similar technologies.
- Strong practical understanding of MarTech platform configuration, segmentation, personalization, customer journeys, campaign activation, and platform QA.
- Working knowledge of SQL for querying, validating, analysing, reconciling, or troubleshooting customer and campaign data.
- Familiarity with relational data concepts such as tables, joins, keys, views, audience logic, segmentation rules,



and source-to-target mappings.
- Ability to translate requirements into platform configurations, user stories, acceptance criteria, test scenarios, technical documentation, and implementation guidance.
- Experience working with developers, QA teams, platform specialists, campaign teams, architects, product owners, analysts, and business stakeholders.
- Experience leading or coordinating technical delivery across small teams or pods.
- Strong problem-solving skills and ability to troubleshoot delivery issues across systems.
- Comfortable facilitating working sessions and explaining technical concepts to non-technical stakeholders.
- Ability to work onsite at client offices in Toronto 1-2 days per week.

Preferred qualifications

- Solid hands-on experience with Salesforce Data Cloud.
- Hands-on experience with Salesforce Loyalty Management or another loyalty platform.
- Experience with SFMC / Salesforce Engagement, Adobe Journey Optimizer, Braze, or similar customer engagement tools.
- Experience supporting multi-channel engagement across email, SMS, push, web, mobile app, loyalty, or other digital customer channels.
- Experience writing SQL for campaign QA, audience validation, segmentation logic, count reconciliation, or data quality checks.
- Exposure to Snowflake, Databricks, or other enterprise data platforms. This is nice-to-have only and not required for the role.
- Exposure to Adobe Experience Manager (AEM). This is nice-to-have only and not required for the role.
- Experience mentoring, guiding, or coordinating small technical teams.
- Salesforce, Adobe, Braze, agile, or related MarTech cer

📌 Director of Marketing Technology (Toronto)
🏢 Havas Cx Canada
📍 Toronto