Lead PPC and SEO strategy remotely for Blacksmith Agency, combining Google Ads expertise with analytical, client-facing leadership. Own measurable campaign outcomes.

As a senior Content Strategist, you will guide paid and organic marketing across multifamily, B2B, and technical clients. The role combines strategic recommendations, execution oversight, performance reporting, and conversion optimization. You will shape roadmaps, direct specialists, and improve campaign quality.

Key Responsibilities:

- Lead strategy for PPC and SEO clients across industries
- Build 90-day, six-month, and annual growth roadmaps
- Audit campaigns, keywords, bids, landing pages, and CRO opportunities
- Oversee technical, on-page, link-building, and programmatic SEO




- Present monthly and quarterly performance summaries to clients

Requirements:

- Four to seven years in PPC, SEO, or full-funnel strategy
- Experience running paid and organic channels simultaneously
- Expertise with Google Ads, GA4, and Google Search Console
- Ability to articulate strategic recommendations to clients
- Sharp analytical skills for diagnosing performance issues quickly

Bring PPC, SEO, analytics, and conversion optimization leadership to Blacksmith Agency’s distributed client marketing programs.

📌 Senior PPC SEO Strategist (Edmonton)
🏢 Blacksmith Agency
📍 Edmonton