At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams. As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use. You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with. This is a hands-on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done. Marketing data access Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly. Build self-serve paths for common needs such as segments and audiences, and test implementations end-to-end with Lifecycle and Engineering. Pipelines and integrations Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication. Partner with RevOps on Salesforce, sending marketing data in and bringing key events back. Monitoring, quality, and documentation Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes. Marketing systems and enablement Serve as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partners.



Project ownership and partnership Own projects end-to-end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolves. The foundation for success 5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles. A track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketing. Strong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or JavaScript) is a plus. Range across lifecycle and automation tools (for example Iterable, Braze, Customer.io, HubSpot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. Familiarity with Salesforce. AI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result. A strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with both. paid acquisition data experience, exposure to Hotjar or AI search visibility tools such as Profound, and a go-to-market engineering background. Your strength is building and launching campaigns. This role is about the data and systems underneath them. You prefer to hand off technical work and manage others rather than build it yourself.



Ownership of a mission-critical data and systems layer that every marketer depends on. Be Customer Obsessed – Master Your Craft – Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options Paid Time Off: Flexible PTO + company holidays + designated focus periods Up to 12 weeks of paid parental leave (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, commuter advantages, team offsites, and Customer Days That’s why Tuesday and Wednesday are our required in-office days
- a time to move faster as a team, build deeper connections, make better decisions, and build together. Comprehensive medical, dental, and vision for you and your dependents Paid Time Off: Flexible PTO + company holidays + designated focus periods Maternity/Parental Leave EI top-up support offered (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, team offsites, and Customer Days That’s why Tuesday and Wednesday are our required in-office days
- a time to move faster as a team, build deeper connections, and make better decisions, and build together. Background Check + Offer Stage Belonging at Homebase
- We're committed to fostering a welcoming space where every Homie can be their full self. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Hey, We're Homebase Homebase is the everything app for hourly teams— built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on

📌 Marketing Operations Manager Gestion Data H/F (Toronto)
🏢 Homebase
📍 Toronto