About WPP Media With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture chance, and deliver transformational growth. About WPP Media With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. The Manager, Media Planning works closely with the planning Director on all aspects of media planning and is the primary day-to-day contact with the client. As such, you will maintain a high level of involvement with the account entrusted to you, promoting the highest quality media product and customer satisfaction. You will also be responsible for the development and growth of more junior team members, ensuring that they are exposed to all necessary facets of the planning process. Lead the development of media plans, including media analysis to support recommendations Prepare and present media plans, including objectives, strategy and rationale based on data and sound thinking Supervise, guide, and advise media planning team members on day-to-day activities Delegate work effectively and guide media planning team members to deliver seamless work to the client Keep abreast of all communications with the planning team, including buy approvals, tracking reports, buy changes, etc.



Assume financial accountability for media by working with client and partner agency finance departments. Participate in client/agency meetings as the day-to-day representative of the media department's product group Act with integrity in managing relationships within the agency and with media partners to ensure brand understanding, sell ideas more effectively and contribute to positive agency reviews Meet with industry representatives to gain knowledge of all phases and touch points of media partners Actively seek, investigate, and pursue new communications and innovation opportunities. Proven verbal and written communication skills; Outstanding time management skills and proven ability to prioritize and organize workload, while operating under tight deadlines and managing multiple projects Mastery of media plan implementation with a thorough understanding of the media planning process involving multidisciplinary teams Comprehensive knowledge of research tools and media planning software required for the role Proficiency in media tools (Prisma, DDS, Media Tools) College diploma or bachelor's degree, preferably with specialization in advertising, marketing, business administration or communications, or equivalent work experience More than 5 years of relevant media experience, with a preference for media planning Experience in the full cycle of strategy and media plan development Ability to develop strategic thinking and recommendations rooted in knowledge of the client's category, consumer insights, the competition and a brand's communications ecosystem In-depth knowledge of Microsoft Office suite (Excel, Word and PowerPoint) Ability to communicate concisely and clearly both orally and in writing in both French and English

📌 Media Planning Manager — Lead Data‑Driven Campaigns (Montreal)
🏢 WPP Media
📍 Montreal