Product Marketing Manager Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this

job description
, please refer to the following link: ~ Responsable du marketing produit Become a digital, global citizen and enable the current generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device
- as a service. We power millions of subscriptions worldwide for organizations. For this role, you will be the sole product marketing voice for the Business Unit. You translate competitive intelligence, win/loss data, and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You understand how analyst relations work and you know how to work with customers to build advocacy and expansion-stage marketing programs. You are equally at home writing a sharp positioning narrative and reviewing pipeline data to assess whether your launches are working. Working alongside two other product marketing managers and a director of product management, you contribute the Business Unit perspective to cross-functional planning discussions and make sure sales, customer success, and marketing leaders feel aligned on priorities. Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution. Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them. Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research. Build and execute Business Unit's customer marketing strategy,



with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform. Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner. Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap. Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions. 3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy. ~ Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions. ~ Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns). ~ Ability to work autonomously across multiple initiatives—this matters because you will be the primary product marketing owner for PartnerStack and will set your own agenda without close oversight. ~ Experience with product-led growth (PLG) strategies is an asset, not a requirement. At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. Department Product Marketing, PartnerStack

📌 Product Director, Travel (Montreal)
🏢 AppDirect
📍 Montreal