Job Description

Job Description

Senior Product Marketing Manager
- Power Equipment / Data Centre Sector Job

Location:
Canada (preferred) or United States In-Office, Hybrid or Remote: Remote

Working Hours
Full-time Languages: English required; Mandarin a plus Compensation: CAD 75,000-95,000 total target compensation (base bonus structure) What the Client Offers: Competitive total compensation package, CAD 75,000-95,000 A rare chance to build a marketing function from the ground up and define how it operates Close working relationship with executive leadership Broad mandate spanning strategy, content, and measurable business outcomes Strong career upside in a sector experiencing rapid capital investment About the Client: Our client manufactures and supplies heavy electrical and power infrastructure equipment used by large-scale technology, energy, and industrial operators across North America. They've built a reputation for reliability, speed of delivery, and robust manufacturing partnerships, and continue to expand their footprint as demand for power infrastructure grows.

Role Overview:

Our client is looking to bring on a marketing leader who can translate technical, engineering-heavy products into transparent, compelling messaging for a North American B2B audience. You'll take ownership of how the brand communicates, from high-level positioning down to individual pieces of content, and work cross-functionally to make sure marketing efforts convert into pipeline.





Key Responsibilities

Define messaging and positioning for a complex, technical product portfolio Oversee content development across formats -digital, written, video, and sales tools Act as a resource for sales and demand generation teams, providing market intelligence and supporting materials Manage the company's presence at industry trade shows and events, including planning and on-site execution Build out webinar and digital event programming Monitor performance metrics and report on marketing's contribution to revenue

Qualifications:

Required:

Several years of B2B technology marketing experience, ideally spanning both product and solutions marketing Demonstrated success marketing to North American technical buyers Strong writing ability
- comfortable producing long-form and technical content independently Experience moving from strategic planning to hands-on execution Ability to juggle multiple concurrent projects and deadlines Direct experience organizing and running industry trade shows or exhibitions Analytical mindset, comfortable using data to guide marketing decisions Preferred: Mandarin language ability Familiarity with infrastructure, energy, or technology-adjacent sectors Experience with partner or channel marketing Exposure to standard marketing/CRM platforms Additional Notes: Please reach out with any questions, and the Inner Circle Agency team will be happy to provide additional information.

📌 Senior Product Marketing Manager (Halifax Regional Municipality)
🏢 Inner Circle Agency
📍 Halifax Regional Municipality