The Marketing Director is Myo's senior marketing leader responsible for setting the strategic direction of the marketing function, owning the performance of paid acquisition and lifecycle programs, and actively developing the capabilities of the marketing team.

Myo’s marketing team is lean and scrappy. This is a hands-on leader who sets the bar by doing. The right person has built and shaped marketing functions before. They know how a marketing team should operate at different stages of a business, how to distinguish between what needs immediate attention and what is working well enough to leave alone, and how to make the case for marketing investments (including those without a clean attribution story) with conviction and intellectual honesty. They bring enough depth across paid media, lifecycle, launch strategy,



and brand to answer most tactical questions from experience. They use AI to move faster and cover more ground, and they actively share how they think so the people around them get sharper over time.

Essential Role Functions

Growth, Acquisition & Retention Strategy

- Owns Myo's paid media program (Meta and Google Ads) across Canada and the US: strategy, testing agenda, creative briefs and channel structure. Tests additional paid channels and creative formats (TikTok, YouTube, etc.).
- Sets content strategy and creative direction across organic social, short-form video, and search (including visibility in AI search), with a transparent point of view on how Myo wins on each.
- Diagnoses

📌 Marketing Director (Toronto)
🏢 Myo
📍 Toronto