At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.
Job Description
At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.
We are currently recruiting for a passionate, Senior Manager, Regional Estates to manage all regional wineries in Ontario. This role will be responsible for the achievement of goals and objectives by delivering retail sales and winery experiences that build brand loyalty while driving sustainable profitability and ensure programs and initiatives are aligned with brand strategies. The Senior manager, Regional Estates will be working with DTC to ensure our members feel valued and receive key benefits along with ensuring representation at key regional wine associations to build destination awareness, driving consumers to us. The senior Manager,
Regional Estates role will be working with key stakeholders on ensuring estate properties are maintained and adhere to safety regulations that support the wellbeing of our employees and guests.
Key Responsibilities
Working with visitor experience managers, establish key plan deliverables including annual operational & temp labour objectives.
Design & implement estate experiences and key priorities to drive annual objectives. Work with estate partners to ensure experiences and hospitality (food service) are delivering acceptable margins to meet profit objectives. Identify and recommend/ implement margin enhancing opportunities throughout retail, experiences, and restaurant offerings.
Collaborating with brand to develop key messages and ensure destinations are well marketed and known as a place to visit within the community and out in the broader space (trip advisor etc.), as well as participating in related regional associations.
Working with brand on social media & PR to deploy destination marketing initiatives, consumer awareness campaigns and announcements / outreach for special events/ ticket sales.
Collaborate with Estate Manager and Talent Acquisition for key positions and assist with seasonal recruiting. Oversee the development of training materials to create an integrated, motivated team with a positive work setting fostering teamwork in driving required results. Daily, Weekly communications with team as well as management on initiatives.
Partnering with key internal stakeholders to identify capital needs and improvements to estate properties. Develop & submit CIM (Capital Investment Model) to support financial request(s). Work with various suppliers/ vendors on quotes, design plans,