4.2
Upsells / Cross-sells / Referrals -
Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.
Examples of this include:
Growing into another service line such as SEO or Paid Media
Growing within their current service line such as increasing content, SEO, or Paid Media budgets
Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.
Example of moments to ask for a referral:
Point of contact starts a new job
Client leaves a 5 CSAT score
What We Offer
We have a set living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip with peers and executive leadership for fun and entertainment
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted,



we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a skilled background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to
Additional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

📌 Seo strategist (Winnipeg)
🏢 Directive Consulting
📍 Winnipeg