Full-Time; PermanentDate Posted: October 16 This 116-year non-profit organization has an annual operating budget of $75 million dollars and attracts over 3M visitors to our events and to the site. The PNE has four revenue streams and three corporate/business streams. Fairs & Festivals Playland & Fright Nights Year-Round Client Events Corporate/Business Streams Corporate including office of the president, people & culture, finance, communications & community relations Facility sales & group sales, partnerships (B2B) Parks & facilities With a focus on these core values, we are committed to bringing joy to our guests, our employees and our community through our mission to “Deliver Memorable Experiences”.
The PNE is a matrixed organization that serves four business streams and multiple departments. The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, communications, community engagement, corporate partnerships, group sales, facility sales, business development and ticketing services for all departments and business units. Our Sales & Marketing Team Profile Supports a flexible work environment Thrives and promotes a fast-paced sales & marketing culture Manager, Marketing is a leadership position that reports to the Director, Marketing and has direct accountability in managing, tracking, and adapting all marketing campaigns to deliver organizational targets. Their primary focus is on delivering the campaigns for the PNE consumer and corporate/business brand marketing initiatives. is accountable to performance; Leads the delivery of marketing campaigns with a project management mindset, a strong attention to timelines and details. Drives campaigns optimal performance and adjusts marketing effectiveness based on data. Leads event marketing and promotions teams giving clear direction and required support to achieve business targets and outcomes. Leads and manages marketing strategies to maximize attendance and engagement, drive brand awareness, and achieve event targets.



Leads and optimizes all marketing channels to connect our products to customers including: digital marketing and technology platforms traditional media such as print, broadcast, direct mail, and outdoor advertising marketing initiatives marketing promotions initiatives including but not limited to street team, loyalty programs, contests/giveaways and ticketing collaborations. Develops project management plans and manages deliverables and reports outcomes for all campaigns for all brands. Oversees the delivery of corporate and business marketing initiatives Must have a post-secondary degree or diploma in marketing, or an equivalent combination of education and experience. Must have a minimum of 8 years’ experience in a leadership role and have working knowledge of both marketing and events. Must have exceptional attention to detail, writing skills and project management skills. Must have solid analytical skills to assess, forecast and identify marketing effectiveness. Ability to have fun and multi-task in a high-pressure environment with a strong aptitude to manage multiple projects under tight deadlines in large teams. Flexibility to work events (evening, weekends & holidays) Successful candidates must undergo a Criminal Record Check. Exceptional Project Manager Accountable for performance Creative & strategic The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $90,000
- $105,000 per annum. The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at [email protected] . #

📌 Head of Creative Brand (Canada)
🏢 Pacific National Exhibition
📍 Canada