RVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. RVezy serves thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental. We’re looking for a Lifecycle Marketing Manager to join our marketing team and help shape how we engage with our growing community of RV hosts and guests. In this role, you’ll own the customer lifecycle experience end-to-end
- building and optimizing campaigns across email, push notifications, SMS, and in-app messaging to drive engagement, retention, and loyalty. You’ll work closely with teams across Product, Design, and Customer Operations. We’re looking for a self-starter who is both strategic and hands‑on: someone who loves digging into lifecycle data, is highly technical in tools like Braze, and is always thinking about new ways to connect with and engage our community. Own and evolve RVezy’s lifecycle marketing strategy across the full customer journey for both hosts and guests Manage and scale our lifecycle marketing platform including audience segmentation, journey orchestration, experimentation, personalization, and reporting Develop automated customer journeys that improve activation, engagement, retention, and reactivation Partner cross-functionally with Product, Design,



and Customer Operations teams to identify lifecycle opportunities and improve customer touchpoints Analyze campaign and customer performance data to continuously improve engagement and conversion metrics Help grow and engage RVezy’s host and guest community through thoughtful communication strategies and community-focused initiatives Speak directly with customers to better understand their needs, pain points, and motivations Identify and implement new opportunities, channels, and experiments to improve customer engagement and loyalty Serve as the internal expert on lifecycle marketing best practices and stay current on industry trends and emerging tools 3+ years of experience in lifecycle, CRM, retention, or product marketing ~ Strong hands-on experience with Braze or a similar marketing automation platform (Customer.
Technical proficiency in lifecycle marketing tools, segmentation, customer journeys, and campaign setup ~ Strong analytical mindset with experience using data to inform decisions and optimize performance ~ Comfortable speaking with customers and building authentic relationships with community members ~ Creative thinker who enjoys testing new ideas and finding cutting-edge ways to engage customers ~ Bonus points if you have: Experience with A/B testing and experimentation frameworks Experience building or managing online communities Experience in and passion for travel, camping, RVing, or the outdoors The role will require you to work from our office in Centretown 2-3 days per week. Fifteen paid vacation days with extra time off over the winter holidays. Health and dental benefits from day one. Bonus plan connected to company goals Frequent social events and a steady supply of coffee and snacks in the office. Dog-friendly work environment in the Ottawa office. Flexible work hours and a relaxed dress code. We use artificial intelligence–enabled tools to assist with certain aspects of our hiring process, such as reviewing applications.

📌 Full Time Digital Brand Marketing Director (Canada)
🏢 RVezy
📍 Canada