Marketing Team Lead (Canada)

Marketing Team Lead (Canada)

24 Oct
|
BrightOrder
|
Canada

24 Oct

BrightOrder

Canada

BrightOrder builds fleet maintenance and management software and telematics. For 30+ years we've helped fleets and repair shops keep vehicles on the road and margins intact. We're a remote Canadian company where marketing sits close to revenue and your work is visible to everyone, including the President. You’ll own BrightOrder's marketing plan and do a good share of the work yourself. This is a hands‑on leading role, not a management seat. You set direction, build campaigns, write when it matters, read the data, and adjust. You’ll also mentor two specialists and keep the team's priorities clear and moving with direct access to leadership and real influence over how marketing works here. You lead and mentor two specialists: one on digital and growth marketing, one on market research. You work directly with the President and closely with Sales, Product and Customer Experience. A practical, integrated marketing plan with clear priorities, owners and timelines Pipeline attribution and reporting in HubSpot that connects marketing to revenue Brand and messaging consistency across web, email, social and collateral Website performance: organic visibility, conversion, landing pages 7+ years of broad B2B marketing experience in software or technology, most of it hands‑on ~ A record of building demand‑generation programs and using data to improve them ~ Strong writing and editing; Working depth in HubSpot or a comparable CRM, GA4, SEO and email marketing ~ Experience mentoring or leading others while carrying your own workloadComfort moving between strategy and execution in a remote,



fast‑moving team ~ Proven track record in high‑growth startup or agile small‑business environments Experience in fleet technology, transportation, automotive, logistics or a related industry. Experience marketing to commercial fleet, dealership or other specialized B2B audiences. BrightOrder has a explicit, coordinated marketing plan with priorities, ownership, timelines and measurable outcomes. Marketing programs consistently contribute qualified opportunities and provide Sales with useful, relevant support. Brand messaging and content are stronger, more consistent and better aligned with target audiences. The Marketing Specialists receive practical mentorship, clearer priorities and the support needed to grow and deliver strong work. Marketing decisions are increasingly informed by reliable performance data, market insight and customer needs. This role requires someone who can set direction, roll up their sleeves and execute, and help others succeed. Occasional business travel within Canada or to other North American locations may be required for company meetings, customer visits, trade shows or industry events. Bilingual in English and French. A degree in Marketing, Business, or Communications is an asset
- but demonstrated results and hands‑on experience will always speak louder. Experience marketing complex B2B SaaS platforms with long sales cycles. Familiarity with fleet management, telematics, logistics technology or automotive industry. Accommodations are available upon request throughout the recruitment and selection process. Remote work Comprehensive health, dental & vision coverage – Because your well‑being matters Competitive salary of CAD $85,000-$90,000 #

📌 Marketing Team Lead (Canada)
🏢 BrightOrder
📍 Canada

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