24 Oct
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VML Canada
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Canada
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its creative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We are looking for a Director of Social Strategy who is ready to shape the future of how brands connect with people. Reporting to the Chief Strategy Officer, you will be the visionary force behind social strategies, campaigns,
and real-time activations for a diverse portfolio of enterprise brands. This role is about more than managing platforms — it is about building our social capability, driving agency growth, and leading a team to translate cultural insights into brave, impactful work. If you are a strategic leader who thrives on turning complex business challenges into compelling social narratives and you want to take ownership of setting the standard for social excellence, we want you to lead the charge. the overarching social vision, strategies, and playbooks for a diverse roster of enterprise brands of social listening, cultural trends, and community behaviours into actionable insights that guide strategic brand decisions across creative, strategy, data, and media teams to ensure social initiatives drive measurable business outcomes to senior clients, influencing their approach to social and communicating complex strategies with clarity and confidence by proactively identifying new business opportunities and positioning VML's social capabilities in the market 8+ years of experience in social marketing or strategy, with a proven track record on large-scale, complex initiatives Demonstrated experience leading, coaching, and developing direct reports Deep expertise in social platforms, audience behaviours, and digital culture That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, and X. #
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🏢 VML Canada
📍 Canada