Lead loyalty strategy and digital transformation for KFC Canada, combining customer data expertise with hands-on execution across restaurants, digital, and delivery. As Senior Manager, Loyalty & Digital, you will align loyalty and digital strategy with broader business priorities. You will guide customer engagement while launching and scaling rewards programs, supporting e-commerce growth, and using insights to drive decisions. This role requires strategic thinking, precise execution, and strong stakeholder management.

Key Responsibilities

Develop and execute loyalty and digital strategy Redefine customer engagement across restaurants, digital,



and delivery Launch and scale successful loyalty or rewards programs Drive e-commerce growth and digital transformation initiatives Use customer data and insights to guide decisions

Requirements:

Four-year post-secondary degree in marketing, business, or related field Eight or more years in loyalty, CRM, digital, or e-commerce leadership Proven success launching and scaling loyalty or rewards programs Exceptional communication and stakeholder management skills MBA preferred; matrixed-environment experience preferred Bring loyalty leadership, digital transformation, customer analytics, and exact execution to KFC Canada’s customer engagement strategy.

📌 Senior Loyalty and Digital Manager (Canada)
🏢 Yum! Brands
📍 Canada