Cutting Edge Digital Marketing Inc. About Cutting Edge Digital Marketing Cutting Edge Digital Marketing is Edmonton's award-winning, locally owned and operated digital marketing agency, proudly serving Alberta from our Edmonton headquarters with a second location in Camrose. Founded in 2016 by CEO Bradley Velsink, we've established ourselves as a leader in helping local businesses succeed online with cutting-edge solutions. We're honored to be recognized as the winner of both the Best of Alberta and Local Excellence awards for 2023 by UpCity, and have received Gold Badge recognition for Best Marketing Agency and Silver for Best Web Design from Best of Local Edmonton. Our team specializes in delivering data-driven results for trades, trade services, and oil & gas companies throughout Alberta. At Cutting Edge Digital Marketing, we don't just create visibility – we ensure tangible ROI for every client. Our CEO Bradley Velsink brings expertise as a Fractional CMO with deep understanding of web design, development, and setting new standards in the digital marketing arena. We take pride in our Albertan roots and our commitment to helping local businesses thrive in the digital age. Job Summary We are seeking a highly analytical and strategic Senior Digital Marketing Strategist to join our award-winning team. This role is perfect for a data-driven marketing professional who thrives on helping trades, construction, and oil & gas companies transform their digital presence and achieve measurable business growth. You'll work directly with Alberta's hardest-working businesses, taking a holistic approach to marketing that integrates website analytics, sales processes, and operational insights. This isn't just about running campaigns; you'll be a trusted advisor helping clients turn their business goals into actionable marketing strategies that deliver real ROI.

What You'll Do
Strategic Planning & Analysis
• Implement comprehensive analytics and reporting systems using GA4, Looker Studio, and advanced dashboard tools
• Analyze client operations across trades, energy, and industrial sectors to understand unique business challenges and opportunities
• Develop integrated marketing strategies that align with sales processes and operational realities of blue-collar industries
• Convert client wish lists into strategic, executable marketing plans with transparent timelines and measurable outcomes
• Generate executive dashboards with actionable insights that speak to business owners and decision-makers Multi-Channel Campaign Execution




• Design and execute performance-driven campaigns across:
• Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Campaign Manager
• Search engine optimization strategies and campaigns
• Email marketing and CRM automation campaigns
• Organic and paid social media strategies
• Traditional advertising channels relevant to trades and industrial markets
• Create compelling messaging for case studies, landing pages, ad copy, and email campaigns that resonate with B2B industrial audiences
• Optimize content for maximum CTR improvement through keyword research and competitor analysis Client Relationship Management
• Serve as primary strategic consultant for a portfolio of clients in trades, construction, and energy sectors
• Manage third-party vendor relationships and coordinate integrated marketing efforts
• Present monthly performance reports and strategic recommendations to client stakeholders
• Support international or multi-region operations for clients with broader market reach Performance Optimization & Reporting
• Continuously track, analyze, and optimize campaigns for maximum profitability
• Use advanced Excel/Google Sheets analysis to identify trends and opportunities
• Work with CRM systems to optimize sales funnels and improve lead quality
• Implement metric-driven strategies ensuring every dollar spent ties to measurable business outcomes What You Bring Required Experience & Skills
• 3-5+ years of proven digital marketing experience with demonstrated ROI results
• Edmonton, Alberta location
- this role requires local market knowledge and client interaction
• B2B/Industrial Marketing Experience
- background in construction, energy, manufacturing, or trades sectors strongly preferred
• Technical Proficiency:
• Advanced knowledge of GA4, Google Search Console, Google Tag Manager
• Expert-level skills in Google Ads, Meta Ads, Microsoft Ads, LinkedIn Campaign Manager
• Proficiency with WordPress, SEO, and SEMRush
• Advanced Excel/Google Sheets for data analysis and reporting
• Experience with Looker Studio and dashboard creation




• CRM setup, management, and optimization (any platform) Strategic & Communication Skills
• Exceptional analytical thinking with ability to translate data into business strategy
• Strong project management skills and ability to work collaboratively across teams
• Excellent written and verbal communication skills for B2B audiences
• Proven ability to present complex marketing concepts to non-marketing stakeholders
• Experience supporting business consulting and aligning marketing with sales/operations Preferred Qualifications
• Bachelor's degree in business, marketing, communications, or related field
• Graphic design capabilities using Canva, Adobe Creative Suite, or similar tools
• Experience with AI marketing tools and automation platforms
• Familiarity with traditional marketing approaches and multichannel strategies
• Proven track record of creative problem-solving in marketing challenges Why Join Our Team Competitive Benefits Package
• Health Benefits Spending Account for comprehensive healthcare coverage
• Career development Opportunities
- stay ahead of industry trends with learning and certification support
• Team Events and Company Culture
- join an award-winning team that celebrates success together
• Casual Work Environment
- focus on results, not dress codes
• Work-Life Balance
- flexible arrangements to support your best work Growth & Development
• Work directly with successful Alberta business owners across diverse industries
• Opportunity to specialize in high-demand B2B industrial marketing
• Access to cutting-edge marketing tools and platforms
• Mentorship from CEO Bradley Velsink and experienced marketing professionals
• Clear pathway for advancement within a growing, award-winning agency Impact & Recognition
• Join a team recognized as Alberta's Best Marketing Agency
• Work with local businesses that are the backbone of Alberta's economy
• See direct impact of your strategies on client business growth and success
• Be part of an agency setting new standards in digital marketing excellence Ready to Apply? If you're a strategic marketing professional who thrives on delivering measurable results for Alberta businesses, we want to hear from you. Send us your resume, a cover letter explaining why you're passionate about B2B marketing in the trades/energy sectors, and examples of campaigns where you've driven real ROI for clients.

📌 Digital Marketing Strategist (Edmonton)
🏢 Cutting Edge Digital Marketing
📍 Edmonton