About CollabstrCollabstr is the world’s largest marketplace for hiring social media influencers. Over 550,000 brands use Collabstr to get high-quality content from over 1,200,000 content creators. We’re a fast-growing startup operating on the cutting edge of a $44 billion industry, and we’re looking for motivated and driven individuals to join our team. We like hard workers who can think critically and offer unique insights. Our Culture & Values:
• We move fast and maintain a startup mindset
• We avoid corporate bureaucracy at all costs
• We hit deadlines, even if that means working late or on weekends
• Team members are given full ownership over their roles
• Data and customer feedback are the cornerstone of our product evolution
• We reward hard work and progress with cash bonuses

About the Role
Collabstr is hiring a Growth Marketing/Demand Generation Manager to own our top-of-funnel growth objectives. This is a critical role at a quick-growing company with direct ownership of the channels that drive most of Collabstr’s new business. The ideal candidate is someone who has scaled acquisition at a startup before, and can contribute ideas and expertise to other areas of the funnel, too.

Key Responsibilities
• Manage, improve, and expand Collabstr’s established paid acquisition programs across Meta and Google
• Test new paid acquisition channels
• Manage retargeting and audience strategy (lookalikes, custom audiences, exclusions) across paid channels
• Procure and experiment with a high volume of ad copy and creative across all paid channels
• Create current landing pages for your programs while running tests to optimize design, layouts, positioning, and CTAs for maximum conversion
• Run experiments and make conversion-related improvements to Collabstr’s home page and other key entry points
• Maintain attribution and reporting to tie spend to qualified pipeline, revenue, and CAC payback




• Turn top-performing ad and landing page insights into positioning recommendations for the website and Product Marketing
• Manage outside partners such as agencies and freelancers where they help you move faster Collabstr is a fast-moving startup with a lot to accomplish. As your skills, interest, and time permit, you may additionally:
• Support the execution of outbound and ABM strategies across email and paid ads
• Complete tasks and contribute ideas to Collabstr’s SEO/GEO strategy
• Contribute to Collabstr’s lifecycle marketing and other funnel optimization efforts
• Support the creator side of the marketplace with acquisition campaigns that grow supply in target niches and geographies
• Help evaluate and set up marketing tools across analytics, ads, and landing pages Mandatory

Requirements:
• 5+ years of experience of demand generation at a startup, with a focus on paid acquisition
• Track record of efficiently improving core paid channels and experimenting with new ones
• Experience running conversion rate optimization experiments and improving landing page experience over time Not mandatory, but highly valued:
• Hands-on experience and knowledge of content marketing, lifecycle marketing, ABM, marketing operations, and data visualization
• Experience with B2B SaaS, two-sided marketplaces, the creator economy, and/or PLG motions Compensation and

Benefits:
? Fully Remote — work from anywhere, with an emphasis on async collaboration. ? Competitive Pay — $100,000
- $140,000 CAD // $70,000
- $100,000 USD ? Annual Reviews — yearly performance and compensation reviews with opportunities for raises. ? Paid Time Off — 3 weeks of vacation to recharge. ?️ Paid Holidays — observe statutory holidays with pay. ? Paid Sick Leave — take care of yourself when you need it. ? Autonomy & Ownership — you'll have real control over your projects and the freedom to shape how things get done. ? Growth Potential — opportunity for career progression and financial growth.

📌 Growth Marketing Manager (Vancouver)
🏢 Collabstr
📍 Vancouver