We are looking for a highly resourceful marketing generalist who can produce the work, coordinate contributors, and carry projects through to completion. You are an experienced marketer who writes compelling content, creates marketing assets, and launches campaigns that contribute to business growth. a hybrid schedule may be discussed following successful completion of probation Compensation: $80,000–$110,000 CAD annually, based on relevant experience and demonstrated results, plus eligibility for a performance bonus of up to 10% We are looking for a highly resourceful marketing generalist who can produce the work, coordinate contributors, and carry projects through to completion. You are an experienced marketer who writes compelling content, creates marketing assets, and launches campaigns that contribute to business growth. a hybrid schedule may be discussed following successful completion of probation Compensation: $80,000–$110,000 CAD annually, based on relevant experience and demonstrated results, plus eligibility for a performance bonus of up to 10% ElektraFi is a Canadian financial well‑being technology company that helps employees understand the full value of their compensation, benefits, savings, and financial future. Through technology, practical education, personalized guidance, and access to financial professionals, we help turn financial complexity into clarity and confident action. Working directly with the Founder and CEO and members of the leadership team, you will own marketing execution across growth campaigns, content, community, and events. This is a hands‑on senior role. You should be comfortable moving between writing campaign copy, creating a marketing asset, engaging with our online community, planning an event, and coordinating contributors. Your strengths are creativity,



communication, relationship‑building, and getting work completed. Growth marketing and demand generation Build and improve landing pages, marketing funnels, and lead nurturing campaigns. Content, brand, and storytelling Personally write and produce content for LinkedIn, newsletters, email campaigns, landing pages, presentations, and event promotions. Create and update sales materials, presentations, and case studies. Produce polished visual assets and straightforward video content, coordinating specialist design or video support when needed. Project coordination and delivery Turn marketing priorities into actionable briefs with explicit deliverables, owners, timelines, and agreed budgets. Coordinate internal contributors, freelancers, agencies, and partners. Keep projects moving from idea to published work, balancing speed with accuracy and quality. Community, events, and relationships Plan, promote, and coordinate webinars, executive gatherings, networking events, and community experiences, including logistics and timely follow‑up campaigns. Marketing operations and insight Keep campaign lists, CRM records, and lead handoffs organized so interest receives timely follow‑up. Coordinate with colleagues or specialists on marketing automation, lead nurturing, and reporting. Track campaign performance, qualified interest, community engagement, event participation,



and contribution to sales opportunities. Campaigns and marketing materials are delivered on time, within agreed scope and budgets, with clear accountability for contributors. Marketing creates qualified employer and partner interest and contributes measurably to sales opportunities. ElektraFi communicates consistently across channels, and community interactions build trust and engagement. Events attract relevant participants and are followed by organized, timely relationship‑building. Leadership has a clear view of marketing priorities, progress, results, and the next improvements to make. Typically 4+ years of hands‑on marketing experience, with a record of independently owning campaigns and delivering results. Strong writing, editing, and practical content‑production skills, with examples of work you personally created. Ability to create professional visual marketing assets and edit straightforward video content using tools such as Canva, Figma, Adobe, or equivalent software. Experience building and engaging communities online or in person, creating meaningful conversations, relationships, and opportunities for people to participate. Experience coordinating internal contributors or external specialists, managing competing deadlines, and taking projects through to completion. Comfort evaluating commercial measures such as lead quality, conversion, and pipeline contribution. Sound judgment, attention to detail, and the ability to research unfamiliar topics, find solutions, and make progress without daily supervision. Post‑secondary education in marketing, communications, business, or a related discipline is helpful. B2B SaaS, financial well‑being, employee benefits, HR technology, or professional se

📌 Senior Marketing (Canada)
🏢 ElektraFi
📍 Canada