Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. As a people-first firm, we value diversity in backgrounds and experiences. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. As a senior leader, they mentor junior talent, uphold excellence across deliverables,



and deepen cross-channel integration to elevate overall account performance. Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals. Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat). Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations. Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices. Maintain consistent, high-quality communication with clients and internal teams. Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans. Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.



Complete new business appraisals as needed for the paid advertising product within your division. Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.). Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities. 4-5 years of digital marketing experience; Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks Proficiency in Google/Microsoft Office Suite(s) Expert knowledge of funnel marketing and paid media’s place in the marketing funnel Robust ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story Strong organizational and project management skills Key Performance Indicators (KPIs) Client Retention (bi-annual): 90% Delivering a top-tier paid advertising product for partners Advanced marketing and business strategy acumen Serve as a key strategic leader within the department and on the account teams Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. #

📌 Senior Paid Advertising Strategist (Canada)
🏢 Power Digital Marketing
📍 Canada