Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations. Our mission is to deliver reliable, high-quality internet and seamless digital experiences that empower customers in rural communities across the country. We're looking for a Digital Product Manager to shape the strategy, business case, and roadmap behind the customer journeys that define how people interact with Xplore—from onboarding and service assurance to support and retention. This role will sit within the Customer Experience Strategy and Digital Innovation team as part of the Customer Office, playing a critical role in delivering top strategic priorities with an emphasis on digital channels. In this role, you will work at the intersection of customer insight, business strategy, and technology delivery, building the strategic case for customer experience initiatives, defining how success will be measured. You will guide cross-functional teams to translate customer needs and CX strategy into actionable product outcomes via app, web, and that drive measurable improvements in satisfaction, loyalty, and operational performance. Success in this role means building a clear, well-justified product strategy that simplifies customer interactions, increases digital adoption, minimizes friction, reduces churn, and creates meaningful, measurable improvements in the end-to-end customer journey. Support Strategic Product Planning and Analysis You will help set the strategic direction for a portfolio of customer-facing digital products including app, web, and agentic AI platforms through rigorous strategic analysis and planning. Conduct strategic product planning for key customer journeys across acquisition, onboarding, usage, support,



and retention Perform market, competitive, and customer analysis to identify opportunities, size their potential impact, and inform product direction Translate CX priorities—such as frictionless onboarding, proactive service assurance, and digital-first interactions—into a clear, multi-quarter product strategy and roadmap Assess trade-offs across customer outcomes, business value, regulatory requirements, and technical feasibility to shape investment priorities Continuously validate that the product strategy creates real, measurable value for customers and the business Build and maintain a multi-quarter product roadmap for app, web, and agentic AI experiences, sequencing initiatives by customer impact, business value, and delivery capacity Partner with Customer Intelligence to ground roadmap priorities in research and journey analytics Work with UX Design, Product and Strategy leaders to develop user flows, wireframes, and prototypes that define the intended customer experience before builds Collaborate with Product Owners to define features, epics, user stories, and acceptance criteria—alongside non-functional requirements such as performance, accessibility, security, and privacy Partner with agile delivery teams and external partners to ensure product strategy is translated into clear requirements and priorities Support rapid prototyping via incremental,



test-and-learn delivery in complex telecommunications environments with multiple systems and dependencies Champion the Voice of the Customer You will advocate for the customer in every strategic and product decision. Partnering with the Customer Intelligence team, leverage customer insights, behavioural analytics, complaints, call drivers, and churn data to inform strategy and priorities Validate strategic assumptions against real customer journeys and scenarios Partner with UX, channel leaders, technology and research teams to shape intuitive and accessible experiences Leverage experimentation, MVPs, and test-and-learn approaches with real customers to validate product ideas before committing significant investment You will build the analytical foundation that secures investment of time and resources, and aligns leadership around the right initiatives. Partner with Finance, Strategy, and senior leadership to validate assumptions and secure funding and resource allocation for prioritized initiatives Present recommendations and trade-offs to executive and cross-functional audiences in a clear, data-driven manner Define and Track Performance KPIs Collaborate with customer intelligence, data and analytics colleagues to establish and track key performance indicators for your portfolio of customer experience initiatives, such as Net Promoter score, Customer acquisition, Digital adoption rates, Self-service usage, Time-to-Market for recent initiatives and features, and customer retention. Use insights and analytics to monitor performance against KPIs and continuously refine product strategy and priorities Report on outcomes and impact to leaders using consistent, credible performance data You will balance innova

📌 Digital Product Manager, Data Platforms (Canada)
🏢 esq
📍 Canada