As the largest global shared micromobility business, Lime is on a mission to build a future where transportation is shared, affordable and carbon-free. A Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30 countries across five continents, spurring a new generation of clean alternatives to car ownership. Growth Optimization
- Lifecycle Marketing Manager This is not your typical high-level marketing role — it lives at the intersection of marketing analytics, data science, and user experience design. You are someone who has deep marketing chops but thinks in data schemas, algorithmic allocation, and user states. You are equally comfortable sitting in strategic alignment meetings with executive stakeholders as you are writing HTML templates, configuring webhooks in Braze, and evaluating the reward functions of machine learning models. You look at our CRM not just as a messaging channel, but as a dynamic product feature powered by predictive analytics. This is a remote position with a requirement for candidates to reside in Canada to maintain effective collaboration across teams. End-to-End Execution: Act as the single source of truth and ultimate driver for lifecycle campaigns — architecting the cross-channel strategy based on macro business goals, building out the complex workflows inside Braze, and owning the final data science analytics. Advanced Experimentation Design: Move beyond simple A/B testing. Design, execute, and measure sophisticated Multi-Armed Bandit (MAB) experiments to dynamically optimize content, send-times,



and offer allocations based on real-time user feedback loops. Partner with Data Science to leverage behavioral clustering and advanced segmentation models (e.g., CRM as a Product: Approach CRM with a product-management mindset. Think through custom attributes, event nesting, data infrastructure, and user journey edge‑cases to ensure our marketing systems scale elegantly alongside our engineering stack. Project & Execution Management: Efficiently manage technical project workflows (JIRA ticket structures, asset pipelines, localization coordination) without losing sight of the macro strategic vision. Proven Lifecycle

Experience:
4+ years of dedicated lifecycle or growth marketing experience in a quick‑paced B2C environment (on‑demand services, micromobility, marketplace, or mobile‑first apps highly preferred). Advanced Statistical & Data Literacy: Strong conceptual and practical comfort with data science methodologies. k‑means), and how to measure statistical significance across rolling algorithmic tests. Technical CRM Mastery: Deep, hands‑on technical proficiency with enterprise CRM engines (Braze experience is strongly preferred, including familiarity with Liquid personalization, Canvas, API triggers, and Connected Content).



The 'Quantitative + Creative' Balance: Strong marketing instincts (compelling positioning, user psychology, messaging hierarchies) paired with an analytical mind that lives for conversion rate metrics, cohort retention drops, and user lifetime value (LTV). Data & Analytics Foundation: Strong background in marketing analytics. High proficiency with data visualization tools (Tableau, Looker) and strong spreadsheet modeling skills. Comfort with SQL is a significant advantage (nice to have) to pull your own datasets and validate raw data streams. Agile Operational

Skills:
Experience navigating and managing JIRA‑style ticketing frameworks to keep cross‑functional dependencies aligned across Product, Data Science, and Creative teams. 5+ years of dedicated lifecycle or growth marketing experience in a fast‑paced B2C environment (on‑demand services, micromobility, marketplace, or mobile‑first apps highly preferred). Bachelors degree in Marketing, Operations Research, Business, Economics or related field CRM Expertise, preferably in Braze SQL, Python skills Depending on the position, the total compensation package may also include discretionary annual performance bonus opportunities and equity, subject to applicable plan terms and eligibility requirements. #LI-Remote We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences.

📌 Full Time Digital Brand Marketing Director (Canada)
🏢 Notable Capital
📍 Canada