Mgr, Base Campgns & ARPU Plybk Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network.Come build a rewarding career at Rogers and be a driving force behind our success story

Who we are looking for:

At Rogers, we are on a journey to grow our Consumer Base Management team, and we are seeking a Marketing Manager for Base Revenue team. This team is accountable for driving revenue improvements in the Rogers and Fido wireless consumer base. Our customers are at the heart of everything we do, and this new way of working helps us drive growth, uncover new opportunities, empower our teams and rapidly adapt to market shifts and the evolving needs of our customers. As a Marketing Manage, this individual will work with a cross-functional team of 14 to develop and implement revenue growth strategies and programs, utilizing 4P levers to deliver results.

Are you a strategic problem solver who leverages data to make decisions? Do you wake up every day (okay…most days) excited to take on challenges and persevere? Do you believe in driving success as a team over individual achievements? If this is you…continue reading

What you will be doing:

Identify key opportunities and threats to base revenue and maintain backlog of concepts to address opportunities (“revenue playbook”)

Lead the ideation and execution of “revenue playbook” programs impacting the Rogers & Fido customer base,



working closely with various cross-functional teams including channels, IT, digital, legal and finance.

Interpret and monitor performance of programs launched and provide recommendations on maximizing performance across all tactics and channels

Champion continuous improvement to unleash base revenue opportunities while keeping the customer at the center of everything we do – analyze program performance using insightful measurement and PIRs to optimize base revenue

KPIs, mainly ARPU and churn outcomes

Create mid to long term strategy/roadmap rooted in deep market and customer insights to strengthen base revenue dynamics, while maintaining a customer focused lens

Ingest automated customer journey programs and identify, develop, and execute on opportunities to enhance programs to optimize customer experience and revenue opportunities

What you have:

Deep understanding of customer base management and related customer journeys

Exceptional program management skills and ability to thrive in rapid-paced and high expectation scenario with many stakeholders spanning all levels including senior leadership

Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision

Natural collaboration skills that transcend hierarchy,



levels, and direct/indirect influence

Ability to simplify complex problems to build awareness, buy-in, and engagement towards a solution

Strong storytelling and communication skills to share campaign performance, test results, and so-what insights

Ability to analyze, organize and prioritize work while meeting multiple deadlines

5+ years of experience in a marketing role

Bachelor’s degree in business or equivalent

Experience in Telecommunications considered an asset

Strong MS Excel and PowerPoint experience (SAS is a nice to have but not required)

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 333 Bloor Street East (824), Toronto, ON Travel Requirements: None Background Check(s) Required: Criminal Record and Credit Check Posting Category/Function: Marketing & Marketing Research / Analysis Requisition ID: 343997

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating env

📌 Mgr, Base Campgns (Winnipeg)
🏢 Rogers communications
📍 Winnipeg