Analyze digital marketing performance with VERB in downtown Halifax, using Google Analytics, dashboards, and data-driven reporting. Hybrid work is available locally.
As a Digital Analyst, you will support website and campaign measurement for global travel, resort, and destination clients. The work includes tracking management, dashboard development, performance analysis, and business insight creation. You will collaborate with technical analytics resources, development, Paid Media, SEO/GEO, CRM, UX, and other teams.
Key Responsibilities:
- Support website and campaign tracking across digital initiatives
- Build standardized dashboards and performance reports
- Analyze customer journeys, conversions, channels, and website behaviour
- Investigate performance changes and recommend practical actions
- Present findings clearly to clients and partners
Requirements:
- One to two years of relevant analytics experience
- Post-secondary education or equivalent practical experience
- Google Analytics or Adobe Analytics experience
- Dashboard experience with Data Studio, Tableau, or another platform
- Working knowledge of SQL; Python familiarity is an asset
Bring analytical thinking, data accuracy, and communication skills to help VERB clients improve digital marketing performance.