Sponsorship strategy and event execution define this Area Marketing Manager role in the Greater Toronto Area, with hybrid work and three office days weekly.

At IGM Financial Inc., you will lead integrated area marketing initiatives across IG Wealth Management. You will manage sponsorships, events, digital marketing, stakeholder relationships, and measurable business impact. The work includes advisor engagement, project delivery, analytics, and optimization.

Key Responsibilities:

- Develop area sponsorship and event strategies aligned with regional priorities
- Manage budgets, logistics, vendors, timelines, and onsite execution
- Create activation toolkits, landing pages, invitations, and collateral
- Track ROI, engagement, lead generation, and budget utilization




- Coach advisors on localized and digital marketing strategies

Requirements:

- Marketing, Communications, or related postsecondary degree or diploma
- Five or more years in integrated marketing, sponsorships, and events
- Knowledge of content systems, analytics, SEO, AEO, and social media
- Solid project management, communication, presentation, and analytical skills
- Financial services marketing compliance and disclaimer awareness

Bring sponsorship leadership, event management, digital fluency, and performance measurement to IGM Wealth Management marketing programs.

📌 Area Marketing Manager Sponsorships (Toronto)
🏢 IG Gestion de patrimoine
📍 Toronto