Overview Plan Hub is the leading pre-construction Saa S platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, Plan Hub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade.
We’re looking for a Senior Product Marketing Manager who is curious, collaborative, and passionate about driving adoption of Saa S products. This role will focus on Plan Hub’s subcontractor audience—helping better understand their needs and translating those insights into effective go-to-market strategies and compelling messaging.
You’ll partner closely with Product, Sales, and Marketing to shape how subcontractors experience Plan Hub and contribute to the growth of our supplier-side offerings. The ideal candidate is a strong communicator, comfortable with ambiguity, and excited to get hands-on with research, campaign planning, and enablement.
What you'll do to make an impact Research subcontractor behaviors, pain points, and motivations to inform product positioning and user experience.
Craft explicit, trade-specific messaging that highlights how Plan Hub helps subcontractors find and win more work.
Sales Enablement:



Create focused collateral and training materials that equip sales and success teams to effectively support subcontractor needs.
Go-to-Market Execution: Plan and launch go-to-market strategies for subcontractor-facing features and improvements to drive awareness and adoption.
Partner closely with Product to help shape the roadmap
What will make you stand out 5+ years of experience in product marketing, ideally in B2 B Saa S or marketplaces.
Strong understanding of user research, positioning, and GTM fundamentals.
Experience collaborating cross-functionally with Product, Sales, and Design.
A proactive mindset and comfort working in fast-paced, evolving environments.
Familiarity with or interest in the construction or skilled trades space is a plus.
What's in it for you The opportunity to join a dynamic team that landed on the Deloitte Technology Fast 500 list and Inc. 5000 in 2024. You can make an immediate impact as Plan Hub moves to dominate the industry
An awesome culture where you will be empowered, make an impact, and learn a ton.
Open time-off policy.
An excellent benefit package, including medical, dental, vision and life insurance.
RRSP with a company match
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Software Development

📌 Senior product marketing manager (Winnipeg)
🏢 PlanHub
📍 Winnipeg