Senior Digital Marketing Manager
Ready to own and scale the digital engine responsible for pipeline, demos, and revenue? Excited to build and optimize a demand generation system across paid, organic, and emerging AI-driven channels? Thrive in environments where you’re accountable for performance and expected to turn data into decisive action? Looking to make a direct impact in a fast‑growing, AI‑native Saa S company where digital is a core growth driver?
About Us
Pat Snap is a global, pre‑IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity. Our platform revolutionizes how IP and R&D; teams collaborate across the entire innovation lifecycle, using domain‑specific AI to accelerate the creation of market‑ready products. With over 12,000 customers worldwide—including some of the biggest names in innovation—Pat Snap is at the forefront of technological advancement. Our $300 M Series E funding round brings our valuation to a $1 billion unicorn status, and we still have a remarkable amount of growth ahead.
We have a vibrant and diverse team with offices in Singapore, Toronto, London, and Shanghai. Our hyper‑growth trajectory is powered by our people, and we are extremely proud of our company‑wide vision, work ethic, and entrepreneurial spirit. We are committed to fostering an inclusive environment where talent thrives and ideas bloom.
Role Summary
As a Senior Digital Marketing Manager at Pat Snap, you will own and scale the digital engine that drives pipeline across our R&D;, Life Sciences, and IP verticals. This is a highly visible, high‑impact individual‑contributor role with full accountability for digital performance spanning paid acquisition, organic growth, and the infrastructure that underpins it.



You’ll build and optimize a demand generation engine that consistently delivers qualified traffic, demo requests, and product‑led growth. From paid search and Linked In campaigns to SEO, GEO, and intent‑driven targeting, you will turn strategy into execution and execution into measurable pipeline.
This role goes beyond campaign management. You will define how digital marketing operates at Pat Snap: shaping channel strategy, owning performance targets, and ensuring our marketing data, attribution, and tech stack are built to support scale. As the owner of demand generation, you’ll operate with a high degree of autonomy, partnering closely with the Head of Marketing, content, events, and sales while setting the standard for what great digital looks like. We’re looking for someone who thrives in that level of ownership—an experienced B2 B Saa S marketer who can both execute at a high level and build the systems, insights, and strategy that drive sustained growth in a fast‑moving, AI‑native company.
This is a hybrid position in our Downtown Toronto office; we expect you to work from the office on Wednesdays but you may work out of the office more often if you wish.
What You’ll Be Doing
Own and execute Pat Snap’s digital marketing strategy across paid search, paid social (Linked In), SEO, and emerging GEO channels
Build, launch, and optimize end‑to‑end paid campaigns, including targeting, messaging, budget allocation,



and performance tracking
Drive pipeline growth by converting digital traffic into qualified leads, demo requests, and product‑led signups
Lead SEO and GEO efforts to ensure strong visibility across both traditional search engines and AI‑driven discovery platforms
Develop and scale Linked In campaigns targeting senior decision‑makers across R&D;, Life Sciences, and IP functions
Partner with content, video, and product marketing teams to ensure assets are built and optimized for performance across channels
Leverage intent data to identify in‑market accounts and inform targeting and campaign strategy
Continuously analyze campaign performance, run experiments, and translate insights into clear optimization actions
Own Hub Spot campaign setup, tracking, lead scoring, workflows, and attribution reporting
Ensure accurate and reliable data flow between Hub Spot and Salesforce, maintaining clean pipeline visibility for marketing and sales
Maintain and evolve the marketing tech stack, identifying gaps and recommending tools that support scale and data quality
Establish and uphold best practices in data hygiene, attribution, and reporting to support confident decision‑making
About You
5-7+ years of digital marketing experience in a B2 B Saa S environment, with transparent ownership of pipeline‑driving programs
Proven track record of driving measurable outcomes across the funnel, including traffic, demos, trials, and revenue
Deep hands‑on expertise in Google Ads, Linked In Campaign Manager, and SEO. You’ve built and optimized campaigns from the ground up
Strong understanding of performance metrics and the ability to turn data into actionable insights and strategy
Experience

📌 Senior digital marketing manager (Toronto)
🏢 PatSnap
📍 Toronto