Hub Spot CRM & Marketing Operations Administrator Full time
Description Location: Montreal, Quebec (Hybrid)
Employment Type: Full-Time, Permanent
Department: Marketing
Reports To: Senior Director, Digital Marketing & Innovation
About Athos
Athos is one of Canada’s leading providers of funeral, cemetery, cremation, and memorialization services. We are committed to delivering exceptional experiences for families while investing in innovative technologies that improve how we serve our communities.
As part of our digital transformation journey, we are implementing Hub Spot as our enterprise CRM platform. We’re looking for an experienced CRM professional who will own the platform, support our users, improve business processes, and help maximize the value of our investment.
Position Summary
The Hub Spot CRM & Marketing Operations Administrator is responsible for the day-to-day administration, optimization, and continuous improvement of Athos’ Hub Spot platform.
Reporting to the Senior Director, Digital Marketing & Innovation, this individual will serve as the organization’s primary Hub Spot administrator and internal subject matter expert, supporting users across Sales, Marketing, Customer Service, and Operations.
This role combines CRM administration, marketing operations, workflow automation, reporting, user training, technical support, and business process improvement. The successful candidate will play a critical role in driving CRM adoption, ensuring data quality, improving operational efficiency, and enabling teams to leverage Hub Spot effectively.
This is an opportunity to help build and mature a modern CRM ecosystem from the ground up.
Key Responsibilities
CRM Administration & Platform Ownership
Serve as the primary administrator and owner of the Hub Spot platform.




Configure and maintain users, permissions, teams, objects, properties, pipelines, forms, and system settings.
Administer Sales Hub, Marketing Hub, Service Hub, Operations Hub, and future Hub Spot products as required.
Maintain platform documentation, governance standards, and configuration records.
Monitor platform performance, security, and overall health.
Manage feature releases, testing, and rollout of new Hub Spot functionality.
Own the CRM enhancement backlog and prioritize improvements in collaboration with business stakeholders.
Manage the relationship with Hub Spot Support, implementation partners, and third-party vendors.
User Training, Support & Adoption
Act as the primary point of contact for all Hub Spot-related questions, issues, and support requests.
Provide timely first- and second-level support to internal users.
Troubleshoot and resolve CRM issues, escalating to Hub Spot or external partners when appropriate.
Develop onboarding programs for recent employees.
Deliver instructor-led and virtual training sessions.
Create and maintain training guides, knowledge articles, FAQs, and standard operating procedures.
Coach users on CRM best practices and effective system usage.
Monitor user adoption and identify opportunities to improve engagement.
Promote consistent CRM usage across all business units.




Gather user feedback and translate business requirements into system enhancements.
Marketing Operations
Build, test, schedule, and deploy marketing emails within Hub Spot.
Create and maintain landing pages, forms, CTAs, email templates, and campaign assets.
Configure audience segmentation and smart lists.
Build and maintain automated nurture campaigns and customer journeys.
Configure lead scoring, lifecycle stages, and lead routing.
Perform campaign quality assurance before launch.
Support Marketing by executing campaigns within Hub Spot while ensuring technical accuracy and operational excellence.
Manage email subscription preferences and support compliance with CASL and applicable privacy legislation.
Note: Marketing strategy, messaging, copywriting, creative development, SEO, and campaign planning remain the responsibility of the Digital Marketing team. This role is responsible for the technical implementation and optimization of marketing initiatives within Hub Spot.
Workflow Automation & Business Process Improvement
Design and maintain workflows and automations that improve operational efficiency.
Translate business requirements into scalable Hub Spot solutions.
Identify opportunities to eliminate manual processes through automation.
Recommend and implement enhancements that improve user experience and productivity.
Support future CRM expansion projects and digital transformation initiatives.
Reporting & Analytics
Build and maintain executive dashboards and operational reports.
Develop KPIs for Sales, Marketing, Customer Service, and leadership.
Monitor CRM adoption and campaign performance.
Provide data-driven recommendations that improve business outcomes.
Support forecast

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