Lead Paid Social activation at WPP Media while guiding Programmatic campaigns and delivering exact digital media execution. This is a hybrid leadership position. As Director, Activation, you will shape channel strategy across Paid Social and Programmatic for lower-funnel KPIs, including app acquisition and conversions. You will manage direct reports, coordinate global offshore support, and translate campaign data for senior clients. The position requires strong workflow management and cross-functional collaboration.

Key Responsibilities
- Direct Paid Social strategy, setup, and optimization
- Oversee foundational Programmatic campaign activation
- Lead Social and Programmatic Managers
- Establish QA, pacing, and operational workflows
- Translate technical data into strategic client insights

Requirements:
- Six or more years of digital media activation experience
- Advanced Paid Social platform and performance expertise
- Foundational programmatic buying and DSP knowledge
- Experience managing direct reports and team capacity
- Excellent written and verbal stakeholder communication Bring Paid Social leadership, Programmatic knowledge, and structured execution to WPP Media’s digital activation team.

📌 Director Paid Social Activation (Toronto)
🏢 WPP Media
📍 Toronto