Media strategy leadership defines this Managing Director role at Salt, guiding investment, planning, and optimization across a North American client portfolio. As Managing Director, Media, you will shape integrated full-funnel strategies and guide senior media leaders. You will oversee buying, measurement, audience strategy, and media technology across digital, social, programmatic, search, video, broadcast, and retail media. The role balances long-term vision with hands-on leadership.

Key Responsibilities
- Lead integrated media strategies aligned with client business objectives
- Guide channel strategies, investment allocations, and audience approaches
- Oversee media budgets, governance, buying, and investment stewardship
- Champion measurement frameworks, reporting, testing, and continuous improvement




- Represent Salt in client presentations, industry events, and forums

Requirements:
- 12+ years in media planning, buying, strategy, or agency leadership
- Experience leading large client portfolios and media investment programs
- Expertise across digital, social, programmatic, search, video, and retail media
- Robust commercial and financial acumen overseeing large-scale media budgets
- Advanced understanding of platforms, analytics tools, and data ecosystems Lead Salt’s media practice through strategy, investment stewardship, measurement, and optimization that deliver measurable business impact.

📌 Managing Director Media Strategy (Toronto)
🏢 SALT XC
📍 Toronto