Lead B2B marketing remotely from Ontario, combining storytelling, digital campaigns, and generative AI with occasional Waterloo office visits. Turn complex food inspection technology into demand. As Marketing Manager at P&P; Optica, you will shape the company story with senior leaders and create content for technical buyers. You will manage social channels, business development campaigns, SEO, SEM, email, analytics, and Salesforce accuracy. The role connects marketing activity with qualified meetings and revenue impact.

Key Responsibilities
- Shape PPO messaging with the CEO, CCO, and VP Sales
- Create websites, blogs, case studies, videos, and sales materials
- Manage social channels and produce short-form video
- Build campaigns, playbooks, targets,



and BDR cadences
- Test AI tools across content, research, and workflows

Requirements:
- Five to eight-plus years in marketing
- B2B marketing experience with enterprise sales cycles
- Hands-on SEO, SEM, email, automation, social, and analytics skills
- Experience with Salesforce and generative AI tools
- Solid writing, organization, and project management abilities Bring strategic storytelling, pipeline marketing, digital expertise, and AI curiosity to P&P; Optica’s Ontario team.

📌 B Marketing Manager AI Technology (Ottawa)
🏢 HighlightTA
📍 Ottawa