Every bite has a story. We need someone to tell ours. Somewhere right now, a chicken breast is moving down a processing line at hundreds of feet per minute. Before it reaches a dinner plate, PPO’s technology has already checked it for foreign materials, measured it and judged its quality, in milliseconds. Most people never think about how their food gets from farm to fork. In this role you’ll think about it every day, and you’ll make other people care too. We’re looking for a Marketing Manager who will be the voice and face of PPO, to our customers, to our industry and to our own team. If you love a good story, get curious about how things are made, and can’t resist trying the newest AI tool to see what it can do, keep reading.

Location:
Remote, Ontario
- with occasional visits to the Waterloo office. Reports to: Chief Customer Officer, working closely with the CEO and VP Sales About P&P; Optica (PPO) PPO combines advanced hardware, software and very large datasets to make the food we eat safer and better. Our inspection systems help food processors catch problems that the human eye, and older technologies, miss. To date, our systems have inspected more than 8 billion pounds of product in meat plants across Canada, the US, Europe and Australia. We’re scaling quickly, and proud to be part of Waterloo’s tech community. Our team is smart, diverse, respectful and caring, and there’s room to grow in every part of the company. What you’ll own This is a hands‑on leadership role. You’ll set the direction, do a lot of the work yourself, and lead the people who help us turn attention into pipeline. Tell PPO’s story
- Shape how PPO talks about itself, alongside the CEO, Chief Customer Officer and VP Sales, and make sure that story shows up consistently everywhere we go to market.




- Translate complex technology into stories that plant managers and executives actually want to hear: customer wins, the people behind the line, and the science of food quality.
- Create and publish content that earns attention: website pages, blogs, case studies, videos, sales decks, brochures and social posts.
- Own our social channels (LinkedIn, YouTube, X, Facebook, Google Business Profile), including producing short‑form video. Build the pipeline
- Along with Sales Operations, manage our Business Development program, setting campaigns, targets, playbooks and cadences that turn marketing interest into qualified meetings for Sales.
- Plan and run account‑based and email campaigns to new and re‑engaged leads, measure what works, and keep Salesforce clean and accurate.
- Own search and digital performance, both organic (SEO) and paid (SEM), so we capture as much of the interested market as possible.
- Partner with Sales on new markets, new food categories and new geographies. Bring PPO to the industryBring PPO to the industry
- Run our trade show and events program end to end, anchored by IPPE in Atlanta each January, including strategy, booth, logistics, on‑site energy and post‑show follow‑up.
- Plan and host customer webinars, plant tours, government visits and on‑site events.
- With the CEO and Chief Customer Officer, lead public relations and government relations, including press, agency partners, grant writing and outreach.



Experiment with AI, constantly
- Treat generative AI as a core part of how marketing works at PPO, not a side project. Test new tools for content, research, personalization, analytics and BDR workflows.
- Share what you learn with the wider team, and help other departments adopt what works.
- Run small, fast experiments across every channel, and be honest about what fails. Plan and measure
- Build the annual marketing plan and budget alongside the Chief Customer Officer.
- Report monthly on activity and outcomes, focused on pipeline and revenue impact, not just impressions.
- Manage agencies, freelancers and suppliers, including our branded PPO gear. What success looks like in your first year
- First 90 days: You know our customers, products and story well enough to pitch PPO yourself. You’ve audited our channels and shared a plan.
- 6 months: The Business Development program runs on a transparent playbook, and campaigns are producing measurable qualified meetings with demonstrated impact from the use of AI tools.
- 12 months: IPPE is our best show yet, marketing‑sourced pipeline is growing, and AI is built into every aspect of the team’s daily workflow. Who you are We care as much about how you think as what you’ve done. The right person will feel at home in both lists below. You’re probably someone who...
- Loves a great story, and knows a good one when they hear it on a sales call or a plant floor.
- Gets genuinely excited about food: where it comes from, how it’s made and how it gets to our plates.
- Is curious about everything, asks “why?” a lot, and changes their mind when the evidence says so.
- Tried a new AI tool this week just to see what it could do, and already has opinions

📌 Marketing Manager (Ottawa)
🏢 HighlightTA
📍 Ottawa