Job Description Are you a personalization strategist and operator who can turn vision into reality? Do you combine deep domain expertise with the ability to lead teams, influence without authority, and build scalable capabilities? We're looking for an experienced Sr. Manager who can elevate TR's digital experience through strategic personalization.

Key Responsibilities In this opportunity as Senior Manager, Website Optimization & Personalization, you will own the end-to-end strategy, capability building, and execution of our personalization program—serving as the primary domain expert and strategic partner to our Senior Director of Web Experience Strategy & Optimization. This Senior Manager role carries a high level of scope and responsibility, requiring both strategic thinking and hands-on execution.

Strategic Personalization Leadership

Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap

Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization—establishing what personalization maturity means for TR in a B2B context

Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture

Articulate the business case and ROI potential of personalization investments, translating technical capabilities into business outcomes across different customer journeys (awareness, consideration, purchase, retention, support)

Partner with the Senior Director on top-level stakeholder alignment, business strategy translation,



and executive communication (Senior Director handles organizational positioning; you provide the domain expertise and operational clarity)

Program Building & Execution

Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working that allow the organization to move from pilot to scale

Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders, defining specific use cases, sequencing, dependencies, and resource requirements

Translate business requirements into technical specifications with particular attention to data strategy and instrumentation: work closely with Adobe experts (Target, Audience Manager, Experience Platform), WebOps, and CDP teams to understand technology constraints, data flow, and ensure proper analytical tagging that supports both optimization objectives and measurement integrity

Drive continuous testing and learning around personalization approaches—partner with the Senior Manager of Optimization on how to test and validate recent personalization strategies

Own the learning engine—create documentation, maintain learning repositories, and produce artifacts that increase organizational knowledge about personalization & optimization successes, learnings, and best practices

Guide the Program Manager on program cadence management, milestone tracking, risk surfacing,



and dependency management to keep the program moving forward

Leverage AI-native tools to enable personalization and speed to market.

Team Leadership & Development

Lead a high-performing team of junior and experienced optimization specialists, setting clear expectations and creating a culture of continuous learning and growth

Coach team members on both technical depth (testing methodology, analytics, audience segmentation) and soft skills (communication, cross-functional partnership, business acumen)

Build strong interpersonal skills: demonstrate emotional intelligence, establish psychological safety, and maintain clear boundaries that enable trust and accountability

Develop deep knowledge of each team member's potential and create growth opportunities that challenge them appropriately

Partner with the Program Manager on day-to-day operations, but own the team's direction, culture, effectiveness, and contribution to organizational objectives

Cross-Functional Alignment & Influence

Partner closely with Digital Product Managers and other marketing partners to understand business requirements and translate them into personalization opportunities

Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements

Serve as the translator between business stakeholders and technical teams—making complex personalization architecture accessible and helping teams understand business context and ROI implications

Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution

Required Qualifications
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📌 Sr. Manager, Website Personalization and Optimization (Toronto)
🏢 Thomson Reuters
📍 Toronto