Lead PPC, SEO, and conversion optimization strategy remotely for Blacksmith Agency’s growing client portfolio across diverse industries. Shape measurable outcomes through analytical, client-facing leadership. As a senior Paid Media Strategist, you will own strategy, performance, and execution oversight for paid and organic channels. You will support sales calls, guide specialists, and build growth roadmaps. The work spans Google Ads, Meta, Microsoft, technical SEO, and CRO. Key Responsibilities:

Lead PPC and SEO strategy across multiple client industries Build 90-day, six-month, and annual growth roadmaps Audit campaigns, keywords, bids, landing pages, and CRO Oversee technical, on-page, link-building, and programmatic SEO Present monthly and quarterly performance summaries to clients Requirements:

Four to seven years in PPC, SEO, or full-funnel strategy Experience managing paid and organic channels simultaneously Expertise with Google Ads, GA4, and Google Search Console Ability to articulate strategic recommendations to clients Experience overseeing execution teams and deliverable quality Bring paid media, SEO, analytics, and strategic communication expertise to Blacksmith Agency’s senior client leadership team.

📌 Senior Paid Media and SEO Strategist (Toronto)
🏢 Blacksmith Agency
📍 Toronto