Lead brand positioning and campaign execution for Burnside Brewing Company’s beer portfolio, including Toller Quality Crafted Lager. Bring digital fluency and commercial judgment to Nova Scotia brands. As Brand & Marketing Manager, you will own annual plans, campaign calendars, and day-to-day delivery across the portfolio. The work spans consumer promotions, launches, retail activations, NSLC planning, social media, content, paid advertising, and measurement. You will guide one marketing coordinator while coordinating external creative resources. Key Responsibilities:

Own brand positioning, annual plans, and campaign calendars Execute launches, promotions, contests, events, and sponsorships Lead digital marketing, content, advertising,



and measurement Develop NSLC plans aligned with sales priorities Manage budgets, timelines, standards, and compliance requirements Requirements:

Multiple years of relevant marketing experience Personally delivered consumer marketing campaigns Consumer brand, retail, hospitality, tourism, CPG, or agency experience Solid creative, digital, project management, and communication skills Comfort using sales data and marketing metrics Shape Burnside Brewing Company’s portfolio through brand strategy, digital marketing, NSLC execution, and commercially sound campaign decisions.

📌 Brand Marketing Manager Beer Portfolio (Shubenacadie)
🏢 A Bell Group of Companies
📍 Shubenacadie