Shape CBC News marketing in Toronto through integrated strategy, solid writing, and digital storytelling across hybrid and telework arrangements. Help public-interest journalism connect with audiences nationwide. As a Senior Communications and Marketing Specialist, you will champion CBC News programming across digital and traditional platforms. The work combines audience development, social media, creative production, and stakeholder collaboration. Your purpose is to amplify CBC News content and strengthen meaningful connections with Canadians. Key Responsibilities:
Develop integrated marketing plans for CBC News programming Create audience strategies that drive tune in and engagement Produce promotional materials for CBC and external platforms Collaborate with stakeholders,
personalities, and local CBC teams Champion inclusive messaging across communications initiatives Requirements:
University degree in marketing, communications, public relations, or related discipline Five years of direct communications and marketing experience Superior writing, editing, and proofreading skills In-depth skills across multiple social media platforms Knowledge of CBC, current affairs, and news programming Bring senior marketing strategy, persuasive communications, and news expertise to CBC News audiences across Canada.