The Senior Director of Communications and Advocacy provides strategic leadership for YWCA Regina’s communications and advocacy functions. They ensure clear, consistent, and impactful messaging to both internal and external stakeholders, and advance YWCA Regina’s mission, strategic plan, and commitments to decolonization, equity, diversity, and inclusion.

The incumbent will lead the communications and advocacy team by developing and executing integrated communications and advocacy strategies that strengthen organizational reputation, elevate public voice, and influence systems and policy change. This position plays a critical role in positioning YWCA Regina as a trusted community leader and advocate for equity-deserving populations.

KEY RESPONSIBILITIES Strategic Communications (30%)

Develop and implement an internal communications strategy to inform, connect, and engage staff in YWCA Regina’s mission, priorities, and organizational direction.

Develop and execute an external communications strategy to ensure consistent, aligned messaging across departments and platforms, including media relations, digital, and social media channels.

Establish and implement best-practice communications frameworks, including concise and compelling messaging, brand reputation management, executive media preparation, event communications, and crisis communications.

Ensure all communications align with YWCA Regina’s mission, vision, values, and strategic priorities.

Lead the expansion and provide oversight of the YWCA membership program – Person with Purpose – to meet membership and revenue targets.





Lead the adoption of YWCA Regina’s brand standards across all departments and sites, building practical tools, templates, and internal champions so the brand is applied consistently.

Bring fresh, creative approaches to storytelling, campaigns, and channels; test new ideas, measure what works, and adjust quickly.

Use data and analytics (audience, engagement, sentiment, and survey results) to guide decisions and demonstrate impact.

Advocacy & Public Policy (25%)

Develop and lead organization-wide advocacy strategies that address the root causes of inequity and advance systemic change in partnership with the CEO and Sr. Director of Decolonization, Equity, Diversity and Inclusion.

Lead the establishment and effective functioning of the Advocacy Committee (a Management Committee of the Board), serving as the staff lead and strategic advisor.

Execute advocacy communications, including public policy briefings, advocacy outreach, and campaigns that influence public awareness and decisionmakers at the municipal, provincial, and federal levels.

Leadership & Team Management (15%)

Empower, lead, inspire, and coach a small team of communications and advocacy professionals to effectively execute organizational strategies by setting clear goals and holding the team accountable for measurable results.





Foster a collaborative, values-aligned team culture that supports innovation, accountability, and continuous improvement.

Build efficient team workflows, such as editorial calendars, intake and approval processes, templates, and project tracking, so the team delivers high-quality work on time and makes the most of existing resources.

Set clear annual priorities for the department, manage the flow of communications requests from across the organization, and decline or defer work that does not advance the strategic plan.

Organizational Immersion & Cross-Department Partnership (20%)

Build their own and their team’s deep understanding of YWCA departments, teams, programs, and operations to inform work plans, priorities, and messaging.

Build strong working relationships with the leadership of each department and act as their strategic partner, translating the diverse work of a multi-service organization into one explicit, unified YWCA Regina story.

Stay connected to program delivery so that communications and advocacy are grounded in frontline insight, lived experience, and accurate data, while protecting the privacy, safety, and dignity of the people we serve.

Financial & Operational Accountability (10%)

Maintain accountability for annual budgets, including timelines, performance targets, and strategic goals related to communications and advocacy initiatives.

Own the Communications and Advocacy KPIs within YWCA Regina’s 2025-2029 Strategic Plan; report progress quarterly to the CEO and take timely corrective action when targets are at risk.

📌 Senior Director, Communications and Advocacy (Winnipeg)
🏢 YWCA Regina
📍 Winnipeg