Reports to: Senior Manager, Marketing

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Grade: P7

Division: IGM Marketing

Referral Level: Level 2

Location: Greater Toronto Area, Ontario

Reports to: Senior Manager, Marketing

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.

With a vision to inspire financial confidence, IG Wealth Management is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.





As an Area Marketing Manager, you will lead the planning, execution, and optimization of sponsorships, events, and area digital marketing initiatives that amplify IG’s brand presence and deliver measurable business impact. This role requires strong project management skills, ability to work with multiple business stakeholders, the ability to pace and track KPIs such as ROI, sponsorship effectiveness, and campaign performance, and a focus on creating exceptional experiences for advisors and clients.

Responsibilities Include

Event & Sponsorship Strategy

- Develop and execute area sponsorship and event strategies that align with regional brand objectives and business priorities.
- Identify and manage high-value sponsorship opportunities, ensuring integration with marketing campaigns and advisor engagement initiatives.
- Create activation toolkits and engagement plans to maximize sponsorship impact and lead generation.
- Build event landing pages, invitations, reminder, and collaterals utilizing IG’s best in class platforms.

Project Management & Execution

- Oversee end-to-end event planning, including budgeting, logistics, vendor management, and in office execution.
- Ensure all events and sponsorships adhere to brand standards and deliver consistent, premium experience.




- Manage timelines and resources to deliver projects on schedule and within budget.

Performance Measurement & Optimization

- Define and track KPIs for events and sponsorships, including ROI, engagement metrics, and lead generation outcomes.
- Analyze post-event performance and provide actionable insights to improve future initiatives.
- Report on budget utilization and ensure financial accountability across all programs.

Advisor & Stakeholder Engagement

- Provide marketing coaching and localized strategy development for region vice presidents and advisors in line with business objectives.
- Provide guidance and best practices to advisors for leveraging digital marketing capabilities, region advertising, and events to build their practice brand.

Digital Marketing

- Support on web content using internal content management systems, applying SEO/AEO best practices and design principles to drive visibility and engagement.
- Advise and provide support on digital & AI visibility, social media to enhance advisor’s practice brand and amplify event activations.
- Leverage web and campaign analytics tools to measure performance and inform optimization.
- Use AI tools (ChatGPT, Writer, Gemini, Claude, etc.) to enhance workflows and efficiency.

Qualifications

- Post-secondary degree/diploma in Marketing, Communications, or related field.
- 5+ years of integrated marketing strategies, sponsorships/events management and digital marketing.
- Digital & AI fluency — knowledge of web content management systems, analytics tools, SEO/AEO, webs design best practices, and social media.
- Project & task manag

📌 Area Marketing Manager (Toronto)
🏢 IG Gestion de patrimoine
📍 Toronto