Position Title

Senior Communications and Marketing Specialist, News Marketing (Hybrid/Telework)

Position Title

Senior Communications and Marketing Specialist, News Marketing (Hybrid/Telework)

Status Of Employment

Permanent

Position Language Requirement

English

Language Skills

English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are significant to Canadians.

Unposting Date

2026-11-03 11:59 PM

This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

CBC/Radio-Canada is looking for a dynamic Senior Communications and Marketing Specialist with a deep‑settled passion for journalism, current affairs and public interest reporting to join our English Marketing and Communications team in Toronto.

In this role, you will champion CBC News across digital and traditional media platforms by crafting and executing high-impact marketing and communications strategies that amplify the CBC News brand and content. Reporting directly to the Senior Manager, News Marketing,



you will serve as a key storyteller for Canada’s public broadcaster, ensuring our news content connects meaningfully with audiences across the country.

Key Responsibilities

- Develop and implement strategic, integrated marketing plans to promote CBC News programming across multiple platforms (digital, social, owned and operated, out of home, and other).
- Create strategies to identify new audiences, drive audience tune in and foster brand engagement.
- Conceive, produce and deliver a wide variety of marketing and promotional materials and tactics across various CBC and external (i.e., social media) platforms, including tailored on‑line and in person experiences.
- Manage relationships and collaborate regularly with internal and external stakeholders and work directly with CBC News personalities.
- Work side‑by‑side with local CBC teams across the country to develop community‑anchored engagement strategies that reflect national reach and local connection.
- Develop creative briefs based on marketing plans and collaborate with internal creative teams to deliver impactful marketing creative.
- Provide articulate feedback to both internal and external stakeholders.
- Manage, approve and update program assets regularly.
- Champion diverse perspectives, inclusive messaging,



and varied points of view across all communications and marketing initiatives, reflecting the communities CBC News serves.

We Are Looking For a Candidate With The Following

- University graduate in Marketing, Communications, Public Relations or related discipline, or an equivalent combination of education, training and experience.
- Five (5) years of direct experience that demonstrates superior writing, editing and proofreading skills, a working knowledge of a wide range of communications and marketing strategies, excellent interpersonal and organizational skills and the ability to work under the pressure of deadlines and multiple priorities
- In depth skills on multiple social media platforms.
- Creative and strategic thinking.
- Superior writing and editing skills.
- Demonstrated public speaking and networking skills.
- Ability and success in crafting persuasive presentations.
- Leadership skills.
- Superior negotiation skills and the ability to navigate complex issues to bring about an agreement.
- Excellent planning and organization ability.
- Knowledge of CBC, CBC News and current affairs.
- Ability to work in a fast-paced environment with multiple priorities and tight deadlines.
- Ability to provide support in a variety of roles in a team environment.
- Excellent judgment and initiative.
- Passion for news and current affairs programming.

Candidates may be subject to skills and knowledge testing.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, bu

📌 Senior Communications and Marketing Specialist, News Marketing (Toronto)
🏢 Radio-Canada
📍 Toronto