Lead PPC and SEO strategy remotely for Blacksmith Agency, combining Google Ads expertise with conversion optimization and client-facing leadership.

As a senior Performance Marketing Specialist, you own strategy, performance, and execution oversight across paid search, paid social, SEO, and conversion optimization. You will support clients across multifamily, B2B, and technical verticals while shaping recommendations with account executives. The role combines analytical depth, communication, and operational accountability.

Key Responsibilities:

- Lead PPC and SEO strategies across multiple client industries
- Build ninety-day, six-month, and annual growth roadmaps
- Audit campaigns, keywords, bids, landing pages, and CRO opportunities
- Oversee technical SEO, link building,



and programmatic pages
- Present monthly and quarterly performance summaries to clients

Requirements:

- Four to seven years in PPC, SEO, or full-funnel strategy
- Experience managing paid and organic channels simultaneously
- Expertise with Google Ads, GA4, and Google Search Console
- Ability to articulate strategic recommendations to clients
- Experience overseeing execution teams and deliverable quality

Own measurable marketing outcomes through PPC, SEO, analytics, roadmaps, and conversion optimization at Blacksmith Agency.

📌 Senior PPC SEO Strategy Specialist (Vancouver)
🏢 Blacksmith Agency
📍 Vancouver