This posting is for a new role and an open vacancy.

The Marketing Manager owns how Innovation Factory’s brands show up across every marketing channel — digital, print, social, web, and earned media. You’ll lead the day-to-day marketing function: setting plans, running campaigns, watching the numbers, and making sure our brands (iF, CITM, Synapse, and emerging brands) tell a consistent, compelling story.

You’ll lead a lean, high-performing marketing team and partner closely with the Events Manager and all teams across the organization. You’re hands‑on enough to jump into a campaign or press release and strategic enough to establish explicit priorities for your team.

This role requires modern marketing and communication thinking and capabilities, including but not limited to; marketing strategy, communications, business development alignment, creative thinking, and internal consulting.

This role reports to the VP of Operations and is based in our Hamilton, Ontario office with some travel to our Burlington, Ontario location.

Core Responsibilities Marketing Strategy & Execution

Build and run the annual marketing plan across all iF brands, aligned to organizational goals

Set and track marketing KPIs — client acquisition, brand awareness, conversion, digital growth, media presence — and identify opportunities for improvement

Lead campaigns end-to-end: content, SEO, paid and organic social, email, web, and advertising

Keep brand and messaging consistent across every channel and every team that touches our story

Identify the channels, partnerships, and platforms where our brands should show up

Team & Operations

Lead, coach, and develop a lean, high-impact marketing team — including hiring,



performance feedback, and growth planning

Own the marketing budget and allocate it across channels to maximize impact

Bring in external resources (agencies, freelancers, contractors) where operationally necessary

Stay current on marketing tools, tactics, and trends, and bring the best of them in

Ensure all marketing activities comply with applicable Canadian legislation and industry standards, including but not limited to: CASL, the Competition Act, AODA, PIPEDA, and the Canadian Code of Advertising Standards.

Ensure all marketing activities are aligned with business plan commitments organization-wide

Marketing Leadership

Grow and champion the Innovation Factory brand as Canada’s thought leader, voice, and expert in our sectors of focus, and elevate organizational reputation on local, regional, and national levels

Support the Innovation Factory Leadership team in developing the organization's brand, communications and growth strategies and develop executable plans to successfully deliver the planned outcomes, including planning, execution, and optimization of specific marketing campaigns

Cross-Functional & Stakeholders

Partner with the Events Manager to make sure events are well-promoted and well-storied before, during, and after





Work with all program teams so their work shows up in our marketing — and so marketing supports their goals

Work closely with the Partnership team to manage marketing and communications that support securing and maintaining Innovation Factory partners

Manage marketing-facing relationships with funders’ communications teams

Represent Innovation Factory in the community and at events

Other tasks as assigned

Essential Skills And Qualifications

3-5 years of marketing experience across multiple channels (digital, content, social, brand), including 2+ years leading people and/or projects

Strong grasp of brand-building and integrated marketing communications

Comfort with data — you set KPIs, watch them, and adjust based on what they tell you

Experience owning a budget and prioritizing trade-offs

Experience leveraging AI in the marketing function

Strong writing and editing skills, and a sharp eye for brand consistency

A leadership style that balances clarity, empathy, and accountability

Post‑secondary diploma or degree in marketing, communications, business, or a related field

Strong English language verbal and written communication skills

Experience with social media marketing platforms and tools (LinkedIn, Twitter, Hootsuite, etc.), developing a content calendar and monitoring performance

Knowledge of digital marketing technologies, software, and trends, and motivated to keep up with best practices and changes in digital marketing used to increase awareness, generate leads and increase client base

Assets

Experience marketing across multiple brands or in not‑for‑profit, B2B, or B2C environments

English/French Bilingual

Hands‑on famili

📌 Marketing Manager (Winnipeg)
🏢 Innovation Factory
📍 Winnipeg